As an internet marketer, one of your most important roles is knowing the ins and outs of SEO.
You not only need to have a comprehensive understanding of SEO itself, but you also need to stay ahead of the game in terms of SEO trends.
Continuously staying on top of these trends is the best way to establish yourself as an industry expert.
So, what innovative SEO trends should you be aware of to help get a leg up on the competition?
Read this article to find out the top 5 that will help boost your skills as an internet marketer.
1. Mobile-First Strategies
We are in the midst of a mobile shift right now.
In fact, mobile internet usage surpassed desktop usage for the first time just last year.
This makes it more important than ever to make sure your website is attractive to mobile-friendly users. If your site lacks mobile-friendliness, it will actually get bumped down in the search results, no matter how SEO-friendly the rest of the site is.
2. Long-form Content
May people think short-term content is the better way to go.
After all, do people really want to read a post that’s over a thousand words?
Well, yes and no. The thing is, most people skim posts anyways, so as long as the post is broken up into bite-size sections, you’ll be okay.
You should be aiming for content around 1000-2000 words.
Long-form content performs better in SEO rankings. It also helps establish yourself as a credible source in your industry. In turn, this will boost your audience’s trust factor, which will lead to better engagement overall and hopefully higher conversions.
Ok, so while people do like to read long-form posts some of the time, they certainly don’t want to do it all of the time.
And who can resist a good video, right?
Creating videos for your site that are socially shareable is a great way to gain exposure and reel in new site visitors as well as increase conversions.
Videos that are informative, interactive and engaging can help make your SEO bulletproof.
4. Quality Content
Content will always reign supreme in the world of SEO.
However, the kind of content that ranks well is continuing to evolve.
And while yes, you should be shooting for longer posts, you shouldn’t make them longer just for the sake of making them longer.
Instead of focusing on churning out as much lengthy content as possible, focus on churning out information-rich, quality content.
And keyword stuffing is completely dead. Still use keywords, but only in a way that appears naturally.
Typically, what stays in a reader’s mind after finishing a post isn’t the words themselves, but the pictures that accompany them.
Images coupled with information are the best way to keep your site in the reader’s mind. Plus, infographics are great for social shares.
SEO Trends For the Internet Marketer: Bottom Line
Being aware of these SEO trends will undoubtedly help up your skills as an internet marketer.
If you have questions about any of the trends on the list, drop us a comment below. Otherwise, contact us if you’re interested in learning more ways to bolster your online reputation.