6 Questions to Ask to Get Killer Customer Testimonials

One of the most indicative factors to a company’s success is customer reviews. In fact, 88% of customers are influenced by customer reviews when making a buying decision. If you want your company to grow, you will want to show off the very best in customer reviews.

If your customer does take time to answer some testimonial questions about your service, you will want to take full advantage of the time they are giving you. So, here are some questions to ask to get killer customer testimonials.

1. What Was The Best Thing About This Service?

From the get-go, you want to take advantage of the positives that customers noticed during your service. Most other customers choose to focus on the positive aspects of a review rather than the negative.

By focusing on the positives of your product, you will be identifying what other customers may be looking for in an ideal service, such as timeliness, customer service, or cost.

2. What Was It Like To Work With This Company?

The most important factor that testimonial questions show off to other customers is the experience that your service provides. It is an amazing feeling to be able to know what to expect from a company before working with them.

When other customers see the responses to this question, they will feel more comfortable and familiar with your company.

3. Why Did You Hire This Company?

By asking customers to explain their motivation for hiring your company, potential customers may see that they are facing similar issues. If your current and potential customers face the same issue, it will be a no-brainer to hire you again.

Think about it this way: if you could solve the problems before, why wouldn’t you be able to solve it again?

4. How Did This Company Go The “Extra Mile?”

In today’s service world, simply doing the job is no longer good enough. Potential customers want to see what extra efforts you can make to service them.

Once you prove to your past customers that you can go the extra mile, either with your friendliness, timeliness or otherwise, you will want them to talk about it. That extra mile will be an encouraging sign to your potential customers and will help you grow your market.

5. What Specific Feature Did You Like About This Company?

Growing your customer base is all about separating yourself from your competitors. Oftentimes, this separation will not be evident to your customers until they hire you.

In order to show off the difference between yourself and the other guys, you will definitely want your customer to explain the x-factor that you bring. This is one of the most important testimonial questions, as it is the one that will truly convince a customer to choose you and your company.

6. Would You Recommend Us?

This is the icing on the cake of testimonial questions. In case it hasn’t been made obvious to your potential customer already, this will show it off. Ask your past customer whether or not they would recommend you, as it will be the personal, unbiased touch that you need to secure a new client.

The Importance of Testimonial Questions

Questions like these will drive your customers to review in the right way for your company and will secure new customers for your brand.

From customer testimonies to online reviews, we will be there every step of the way to improve your company’s reputation. Contact us for all of your business reputation needs.


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