The Internet is a limitless plane where even the most obscure brand can find a platform, and exploring successful personal branding examples can show just how much opportunity exists online.
However, that same lack of boundaries also makes it increasingly difficult to stand out in a crowded digital landscape.
With competition at an all-time high across social media, websites, and professional platforms, establishing a clear and authentic personal brand is more important than ever.
So where should you begin, and how do you define what makes you unique?
Developing your personal brand can be an exciting and rewarding process, but it can also feel intimidating at first. From defining your voice to choosing the right platforms, there are many factors to consider when building a cohesive digital strategy.
To help simplify the process, we’ve compiled seven proven personal branding examples that demonstrate what works and how you can apply these ideas to stand out confidently among your peers.
7 Personal Branding Examples & Ideas
1) Act Like A Regular User
This one isn’t quite as obvious as you’d think.
When people are developing their personal brand, they often picture themselves as an idealized businessman or -woman.
They forget the importance of acting like a regular, human user.
Acting like a regular, human user entails liking and commenting on other people’s content.
Doing so does two things for you:
First, it exposes you to an audience. It helps you build brand visibility.
And second, it gives you the opportunity to show off your skills in a personable way.
2) Operate a Blog
One of the most basic personal branding examples is blogging.
Blogging gives you a platform on which to tell your story.
When it comes to personal branding, telling your story is huge.
It’s what makes people see the person behind the knowledge and skills.
As people are sympathetic creatures, it also gives them an incentive to care about who you are and what you do.
So open a Medium or WordPress account, and go wild!
3) Choose A Color Scheme and Logo
Of course, part of personal branding is looking good.
You make yourself look professional when your website and blog sport a defining color scheme and logo.
Both your color scheme and logo should be appealing and memorable.
4) Organize Your Layout
This is one of our personal branding examples that go without saying.
Having an organized, simply designed site or blog layout does so much for your personal brand:
It makes you look professional — it makes your platform appealing.
Not to mention, it makes it easy for your customers and clients to navigate your services.
The importance of a simple, organized layout cannot be understated.
5) Create Your Own Images
Like your content, your images need to be unique to underline your uniqueness.
Have fun with your camera. Brush up on your photography skills.
Check out a YouTube tutorial on how to use Photoshop to the fullest.
Also: post photos of yourself. A personal photo-less platform makes you feel less human.
6) Make A Slideshow
Here’s a fun method of personal branding!
Combine your photos and storytelling skills to make an interesting slideshow.
You can do this using SlideShare.
Making a slideshow also demonstrates your media usage skills.
7) Offer Free Stuff
If there’s one thing everyone loves, it’s free stuff.
So create something for open distribution–a newsletter, an e-book, etc.
Continuous and easily accessible content gives your audience a reason to remain engaged with you.
Follow these personal branding examples, and you’ll be well on your way to building a positive online reputation!
And if you have any questions about these personal branding examples, or you need help creating your online business identity, please feel free to contact us!