Generate revenue from your website with these 10 things. Right now you have the time and can checkoff these to-dos before you open your doors again this spring.

I know it’s been rough these past 3 weeks working remotely, waiting to get a loan so you can pay your employees, and dealing with the emotions of clients wanting to pause their services with you. You are seeing that only telling on 1 stream of revenue doesn’t work. You have to have a way to work virtually and generate revenue from your website.

I keep thinking about the Bible verse that talks about separating the wheat from the tares, wheat from the chaff, or wheat from the weeds depending on the version of your Bible.

Your brick and mortar or service-based business can survive this! I pray as you read this even if you don’t believe the Bible is true and full of a TON of business wisdom that you are open to learning something to apply that will help your business not just survive but THRIVE this month.

Parable of the Wheat and Weeds

Matthew 13:24-30 New Living Translation (NLT)

²⁴ Here is another story Jesus told: “The Kingdom of Heaven is like a farmer who planted good seed in his field. ²⁵ But that night as the workers slept, his enemy came and planted weeds among the wheat, then slipped away. ²⁶ When the crop began to grow and produce grain, the weeds also grew.

²⁷ “The farmer’s workers went to him and said, ‘Sir, the field where you planted that good seed is full of weeds! Where did they come from?’

²⁸ “‘An enemy has done this!’ the farmer exclaimed.

“‘Should we pull out the weeds?’ they asked.

²⁹ “‘No,’ he replied, ‘you’ll uproot the wheat if you do. ³⁰ Let both grow together until the harvest. Then I will tell the harvesters to sort out the weeds, tie them into bundles, and burn them, and to put the wheat in the barn.’”

So what does this have to do with how to generate revenue from your website?

There are many local businesses that from the outside looked like they were doing well but from the inside they are just weeds. I bet you will see a business you used to envy how successful they will NEVER reopen when the shelter in place order is lifted.

This time as also showed the true colors of the shady businesses.

Robert and I contacted about 50 people encouraging them to apply for the various loans that are available. I was shocked to hear that some cash businesses don’t file their taxes honestly or they pay their employees with cash to avoid payroll taxes.

Again, there is a sorting going on and I pray that your business is able to pivot and generate revenue from your website.

Let’s get into the website checklist!

Did you read our last blog? If not, read it HERE.

How many on the checklist did you complete since last week?

SHARE this blog on social media tag us @rebelfishlocal and DM me to get the website checklist.

If you got stuck and want some help from our team, let’s jump on a call.

SCHEDULE HERE

Top 10 Things To Do Right Now To Generate Revenue From Your Website

To-Do #5: Create A Sales Page

If you are a visual or auditory learner, watch this Facebook Live I did a couple of weeks ago.

I googled and this is what it said:

Sales Page Definition: A Sales Page is a single web page that has one particular purpose, selling one item. A Sales Page may also be called a Landing Page. Many sales pages have multiple up sells.

Let’s read that part again.

ONE purpose = selling ONE item.

“But wait, Liz, I’m not an online marketer…I have a brick and mortar or a service-based local business”!

I was in your same shoes in 2009 when I took my local personal training business online and created a hybrid business model.

Then we’ve helped hundreds of local businesses generate revenue from their website and having a sales page is a HUGE part of it!

These are the websites that have something extra you can buy online…online marketers call them a sales page:

• Pilates Studio
• Restaurant 
• Wellness Center  
• Interior Design
• Business 

I hope this got your idea flowing on what you can offer this week and sell from your website.

If you don’t have a sales page or people aren’t buying when you are running Facebook Ads to it. Schedule A Call with me and our team will figure out how to increase your sales or make one if you don’t have one yet for your local business.

Here’s another resource if online marketing is new to you:

Take Your Small Business Online Step By Step Guide

I found it online while researching doing that Facebook Live.

To-Do #6: Create Really Great Content Weekly 

Yes, posting on social to look like you are open is great. But Google doesn’t show your Facebook posts when someone searches “dentist near me” or “how to make homemade toothpaste”.

You need a website and a blog so you can create really great content.

If you are like me, you start off with a video then you write the blog later.

Or maybe you start with a podcast then write the blog later.

If you are a local business you have to have a blog with really great content that leads people to your direct call to action like “buy now” or “schedule call”.

Or that leads to your transitional call to action where they give you their name and email to get something for free like a “website checklist” or a “video series to help them with their #1 problem”.

If you aren’t #1 of Google for multiple keywords so aren’t driving 1000s of visitors to your website a month, then you need to blog WEEKLY.

With clients, we blog weekly for at least 9 months then we transition to blogging monthly with a super indepth article that has the information you can’t find online from any other competitor.

Want the Website Checklist PDF please share this blog and DM us anywhere @rebelfishlocal.

Want to schedule a call to talk about how to make money from your website? Click the photo and pick a time.

To-Do #7: Make A List Of Potential Affiliates

This is a list of vendors that your customers can click a link and buy from their website but you get a commission for referring them.

Like right now people are staying in so if you are in the medical industry there are a TON of food affiliate programs.

• Farm Fresh To You Enter promo code LIZC3979 FOR YOUR FRIEND: They get $15 off their first delivery! FOR YOU: You get $25 credited to your account!
• Thrive Market Invite friends and we’ll give them 25% off their first order. For each person you invite who becomes a paid member, you’ll get $25 in Thrive Cash.

Or if there is tech that your marketing and social media team uses:

• Active Campaign They Paypal you a commission when someone signs up for their CRM (email marketing tool)
• Acadium Need an intern? $50 is added to your account toward your next payment for every paying member that comes through your referral link. When you’ve got 6 businesses to pay for our service you get 50% off all your future purchases!
• Amazon Podcast Studio List
• Planoly Need an easier way to plan out your IG content and review your stats? You earn a $10 credit for each friend who successfully signs up.

So make a list of your affiliates. Apply and sign their affiliate contracts.

You’ll get banner widgets, a URL, and sometimes a referral code.

I’d love to hear which ones you are using. DM me @rebelfishlocal and tell me which ones you chose for your industry.

Then I can pass it onto our clients.

To-Do #8: Create A Coupon Graphic that leads to generating revenue from your website today!

Our laundromat client likes to do this.

They use it when sending out their monthly email to let customers know about specials going on or laundry tips.

They also like it to be on the scrolling header image so people see the coupon graphic right away.

I found these on Google searching “dentist coupon graphic”.

To get some inspiration for your local business. Search “business industry + coupon graphic”.

To-Do #9: Choose Only 1 Homepage Goal

I talk about this a little in To-Do #4 Facebook Live here. Let me know you watched it by liking an leaving me comments through the video. If you have questions, ask them over there.

When I say 1 homepage goal, I’m talking about choosing 1 button to have the same text and color 7 to 10 times on your website homepage. Take a look at our homepage and count how many times we say “schedule call”.

It is easy to see what step 1 is to work with us.

Schedule A Call!

You need to do this also on your site.

Remove passive CTAs (call to actions) like “get started” and “learn more”.

Right now, if normally you want people to “schedule an appointment” but now your office is closed then change all your buttons to what you want them to do right now. Like “get virtual estimate” or “enroll now” if you have an online course you created with massages or stretches your partner can do to relieve your chronic pain.

Make a list of ALL your CTAs on your website homepage and count how many times you have your “homepage goal” button.

To-Do #10: Have Someone Review Your Website

You are too close to your business. Even if you are the marketing director or social media manager that also helps with the website. You are also too close.

You need an outside opinion to audit your website.

If you are waiting on your loan to come in start researching and interviewing marketing agencies who can help you update your website.

Keep caution.

Many graphic designers say they can build you a website.

Many web developers say they can build you a website.

But most of the time they didn’t go to school for marketing and they don’t have a background in copywriting.

You get what you pay for.

If you want to generate revenue from your website, make sure to hire a team that are StoryBrand Guides. This means they’ve done 100s of hours of messaging strategy calls and copywriting.

There is even scientific research that was done on this framework and how you can generate revenue from your website.

If you think your website is fine and you are happy with the sales that come from it.

Facetime 10 acquaintances on LinkedIn.

Ask them to go to your website WITHOUT scrolling down on their mobile phone.

Then do the “grunt test”.

Here it is. When someone lands on your website, you have 5 seconds to answer these three questions:

1. What is it that you offer?
2. How will it make my life better?
3. What do I need to do to buy?

I think you will rethink and see that what you have on your website could convert leads better if you communicate clearly above the fold or before they scroll to scan your website.

Thanks for reading!! Now you know 10 things to do right now so that you generate revenue from your website.

Now it’s your turn to take action! It is pointless to just read information and not take action on your business. You want to generate revenue from your website so do it!

We are here to cheer you on so let us know how you are doing with the website checklist on social media.

If you want the PDF please share this blog and DM us anywhere @rebelfishlocal.

Make money from your website, local business owners!

Today I want to share with you a 2-page website checklist on how to keep your small business stable in the time of the pandemic and turn the current economic situation in your favor (while helping people). You can make money from your website and it isn’t as hard as you think. You have the time now and I’m sure you have some ideas but need some help on executing them.

If you want the PDF please share this blog and DM us anywhere @rebelfishlocal.

In the last week, I’ve asked our audience over and over: “How is your business holding up?”

“What is your biggest challenge right now?”

“Are you offering any new virtual services?”

“What’s your plan for the next 3-6 months?”

And I get.

A lot of you are scared, confused and maybe a bit panicked.

The truth is – no one knows for sure what’s going to happen.

But.

My husband has worked or owned brick and mortar businesses for 30 years. He’s seen many ups and downs in the economy.

After the 2008 crash that’s when I knew I had to pivot. I took my personal training business online. 75% of my time was creating and helping people that didn’t live in my city.

In both of our entrepreneur journies, we were led to a hybrid business model allowing us to work locally with clients and employees or have the option to work online as well.

The time is now!

You can create an extra stream of revenue and make money from your website.

Let’s get into the checklist.

Top 10 Things To Do Right Now Make Money From Your Website

To-Do #1: Apply for SBA Loan

1 million small businesses get a $10k grant.

Apply for the Disaster Assistance Loan & Grant HERE.

There are many other options.

Small Business Loan Guidance & Resources

I’ve seen articles about companies helping like Yelp giving 25 million in advertising to bars and restaurants.

Version doing online concerts and giving $10k grants.

Then locally look to see what your options are.

To-Do #2: Install a website popup so you make money from your website.

The top question your customers are thinking is: “What are you doing about the virus?”

Your company needs a unified answer.

Put it on this website popup.

Here’s a Facebook Live I did last week on this topic.

Here are some examples:

1. Church
2. Dentist
3. Wellness Center

People need to know what your company is doing. Are you an essential business offering in-person services? What about virtual consultations? Have abbreviated hours?

It is important your website visitors know what you are doing this month.

To-Do #3: Make Your Site Mobile Responsive

Just because you made a change to your website from your computer doesn’t mean that it will be updated on mobile phones.

So when you make an update to your website look on your phone to see if its a good user experience and if it’s easy to buy what you are promoting.

People more than ever are using their mobile phones.

Top 10 Mobile Statistics (from QuoraCreative)

1. 80% of users used a mobile device to search the internet in 2019
2. 40% of online transactions are done using a mobile device
3. US mobile search ad spending was estimated at 28.12 Billion in 2019
4. More than 50% of websites are using responsive web design technologies that work for all devices
5. More than 3/4 shoppers use mobile devices along with physical shopping
6. By the end of 2019, mobile advertising will account for 72% of all U.S. digital ad spending
7. Nearly half of users read reviews of all purchases on their mobile phones
8. Website speed is important for more than half of the mobile users
9. Nearly half of mobile users switch to your competitor instead, after a bad experience with your mobile site
10. 3 out of 4 teens regularly make purchases online now

A little rant…

My pilates studio paused our memberships and was offering complimentary IG Live classes a couple times a day for 2 weeks. Then they posted on IG that they were moving the classes to Zoom.

I thought that’s weird, why are they moving?

Adding more technology and communication can complicate things.

They said “go to their website to signup” but it was so jacked up with text all in the wrong spots.

Then I email and DM but no answer.

Probably because everyone else was having trouble too.

I open the app and that didn’t work.

So I log onto my desktop and still couldn’t figure it out.

A couple of hours later I went back to the app and figured it out.

But sure enough, I couldn’t log in because they didn’t have proper instructions about how to get the the Zoom link.

So I sign up for the next class a couple hours later and it worked.

I jump on classes all week then come to find out these aren’t free classes!

They didn’t send out an email, they didn’t have anything on their website.

With the 10+ communications on IG and emails they said nothing.

DON’T DO THIS TO YOUR LOYAL CUSTOMERS.

Make it easy for them to know all the details so they don’t have to search around and go to multiple platforms to find answers.

Want the Website Checklist PDF please share this blog and DM us anywhere @rebelfishlocal.

Want to schedule a call to talk about how to make money from your website? Click the photo and pick a time.

To-Do #4: Simplify Your Website

Most websites are too complicated.

Your website should have 1 focus – create SALES! You can make money from your website.

“But wait Liz, I don’t ONLY care about money!”

We don’t either. You want to make money doing what you are passionate about.

Yes, branding and lead generation are important too.

But right now, SALES is number 1!

Want help with this? Check out our StoryBrand Website packages. While we are all #slowingthespread and sheltering in place we are offering extra discounts. Click the Schedule Call button and we can figure out what package is best for you.

Most service-based brick and mortars only need 4 pages + your homepage.

1. About
2. Service Page
3. Direct CTA Page
4. Contact
5. Homepage

Every other page can go in the junk drawer. That’s the footer. The part at the bottom of your website.

What’s a Direct CTA?

The Direct CTA (call to action) is what you are lead your website visitors to do.

Many sites have “learn more” or “get started” but these are passive calls to action.

They don’t work to get more sales.

Your direct CTA should be “schedule call”, “join virtual classes”, “buy 21-day immune booster”, etc. this will allow you to make money from your website.

These are the websites with a simple list of pages:

• Co-working & Event Space
• Facial Reflexology
• Finances
• Surgeon
• Wood Products
• Home Remodeling

Thanks for reading!! I’m excited to hear how you make money from your website and keep your local business surviving.

Over the past week, Robert and/or I have been doing DAILY Facebook Lives 12 PM PST. We take 5-10 minutes to talk more about each of the “Top 10 Things To Do Right Now To Generate Revenue From Your Website” and show you examples of brick and mortar businesses who are doing a great job with each one.

Let us know if you like those videos and I’ll cover the 6-10 to-dos on the website checklist.

Join us live or watch the replay over there!

I’ll be back to write PART 2.

In the meantime, if you want the PDF please share this blog and DM us anywhere @rebelfishlocal.