They are digital video ads you see as you watch videos online. Currently, they are more affordable and local small businesses are adding video to their marketing strategy. Here are some fun facts about video marketing. 76% of businesses and marketers surveyed say that video marketing helped increase website traffic. 81% of consumers have been convinced to buy a product or services by watching a brand’s video.
You’re looking for an item online and read a negative review.
You think, “Thank gosh I read this before I purchased it!”
And then you tuck your credit card away and go on searching the Internet for a similar product.
With the average small business set to spend $75,000 or less on digital marketing this year, your company needs to make your dollars stretch. If you don’t learn about the latest changes to Google Local Search, you could end up pouring money down the drain. It’s important to take a look at what changes Google made, how they can help you, and what you need to do to make the most of them.
There are well over 500,000 podcasts out there and over 40 percent of the U.S. population listens to them.
To say that podcasts house a large market of potential customers is easily an understatement.
With these radio-style audio shows sweeping people’s speakers and capturing their attention, it’s easy to see why business owners want to take advantage of it.
If you’ve been trying to figure out how a podcast can fit into your marketing strategy, check out some of the tips we have for you here.
You post blogs on a regular basis. You create videos for your YouTube channel and you’re all over social media. What else can you do to reach your customers?
Have you thought about podcasts? Most businesses think about content marketing as written articles, but podcasts can be the next great addition to your content marketing strategy. Podcast marketing lets you educate your listeners the same way blogs do, but with plenty of other distinct advantages as well.
No matter what business you run, you need a website. And that website won’t do you much good without search engine optimization (SEO).
SEO gets your website seen so your business can grow. And local SEO will even bring foot traffic to your brick-and-mortar location.
Here are the 4 most essential SEO tricks for local businesses. Use these tips to boost web traffic and foot traffic.
Do you have a healthy blog for your business site? You might want to start investing in video content too.
But, how rapid is the growth of video marketing in the world? Do you really need it?
In reality, more than 80% of the overall online content will be video content by 2020. With this, you need to ensure that your business makes the shift to take advantage of the full benefits of video marketing.
No matter what your business is, whether you own a restaurant or another small business, you need video marketing. Here are some benefits you can enjoy:
Podcast Marketing 101: 5 Steps for Using Your Podcast to Start a Waterfall Content Marketing Strategy
If you want to succeed in marketing, you need to be on the ball. The world changes quickly, and the content marketer that is not at least on the trend train, if not ahead of it, will undoubtedly be left behind.
Right now, podcast marketing is the big thing when it comes to content. By incorporating a podcast into your strategy you can build a waterfall content plan that will see your reach and growth skyrocket.
Google search platforms control more than 90 percent of the market. When Google alters something about the way search results are displayed, businesses have to catch up or risk losing customers.
The Google local pack is an especially critical feature, and Google recently made major changes in the way it displays top local results. What was once known as a 7-pack has now been pared down to a 3-pack.
Those terms may sound confusing, but they’re easy to understand. For one thing, neither a 3-pack nor a 7-pack has anything to do with beer.
Read on for a beginner’s guide to the Google 3 Pack.