No matter what business you run, you need a website. And that website won't do you much good without search engine optimization (SEO).
Do you have a healthy blog for your business site? You might want to start investing in video content too.
Podcast Marketing 101: 5 Steps for Using Your Podcast to Start a Waterfall Content Marketing Strategy
<p>If you want to succeed in marketing, you need to be on the ball. The world changes quickly, and the content marketer that is not at least on the trend train, if not ahead of it, will undoubtedly be left behind.</p> <p>Right now, podcast marketing is the big thing when it comes to content. By incorporating a podcast into your strategy you can build a waterfall content plan that will see your reach and growth skyrocket.</p>
Google search platforms control <a href="https://www.businessinsider.com/how-google-retains-more-than-90-of-market-share-2018-4">more than 90 percent</a> of the market. When Google alters something about the way search results are displayed, businesses have to catch up or risk losing customers. The Google local pack is an especially critical feature, and Google recently made major changes in the way it displays top local results. What was once known as a 7-pack has now been pared down to a 3-pack. Those terms may sound confusing, but they're easy to understand. For one thing, neither a 3-pack nor a 7-pack has anything to do with beer. Read on for a beginner's guide to the Google 3 Pack.
Have you heard the term "online visibility" and have no clue what it means? It may be more important to your business that you think. <a href="https://www.hubspot.com/marketing-statistics">81% of consumers do online research</a> before making a big purchase. Wouldn't it be nice if your site showed up when they did these searches? Check out this guide to learn more about what online visibility is and why it matters for your business.
Around <a href="http://tubularinsights.com/64-percent-viewers-purchase-social-video/">64% of consumers</a> end up buying something after watching a video about it. Imagine how your restaurant would grow if you started putting out video content! As you'll soon see, there are many things you can do to use video in marketing for restaurants. This guide was put together to help get you started. Keep reading to find out how to use video to expand your business.
<p>Building your brand's <a href="https://rebelfishlocal.com/5-reasons-every-business-needs-brand-reputation-management/">online reputation</a> is one of the most important things you can do in today's Internet-focused market.</p> <p>Here are ten steps that you can take to build your brand's reputation and conquer the top spot on Google.</p>
Online reviews are a solid way to increase your online ranking. Many businesses fail at it because they don't get enough positive reviews. There are some insiders tricks on how to get more reviews and increase rankings. Check out our guide to learn the best ways to get more reviews and boost your ranking skywards.
Google parses <a href="http://www.internetlivestats.com/google-search-statistics/" target="_blank" rel="noreferrer noopener">over 4 billion searches</a> from users all over the world every day. That means, in order to maximize your exposure on the platform, you'll want to integrate your business as deeply as possible with its product suite. Among Google's most popular products is Google Maps. Google Maps enables <a href="https://www.gpsbusinessnews.com/Google-Maps-1-Billion-Monthly-Users_a4964.html" target="_blank" rel="noreferrer noopener">billions of people</a> to navigate the world on a macro scale and their local communities on a micro scale. Expanding on micro scale, to help your local business get discovered by Google Maps users, you'll want to make sure the service lists your organization. To get started and add a business to Google Maps, simply follow the below steps!
<p>According to a recent study, a whopping <a href="http://www.lsainsider.com/study-56-of-local-retailers-havent-claimed-google-my-business-listing/archives#sthash.clPHY7IJ.dpbs">56% of local businesses</a> have not claimed their Google my business listing. This means that the more often you do an update google business listing, you become ahead of the crowd and can reap the rewards of more sales.</p> <p>Google made <a href="https://www.seroundtable.com/google-testing-23772.html">1,653 changes</a> to its search engines just last year alone, it can be hard to stay ahead of the changes, especially when you need to promote your business.</p> <p>Thanks to Google, you can effectively manage your own business listing, which allows your presence to be active and up to date. If you are a business owner, putting your business on Google listings should be on the top of your to-do list.</p> <p>But how often do you need to update google business listing? This is a question many local businesses have, and we are here to answer that. Let's jump into it.</p>