There are well over 500,000 podcasts out there and over 40 percent of the U.S. population listens to them.

You post blogs on a regular basis. You create videos for your YouTube channel and you’re all over social media. What else can you do to reach your customers?

If you want to succeed in marketing, you need to be on the ball. The world changes quickly, and the content marketer that is not at least on the trend train, if not ahead of it, will undoubtedly be left behind.

Right now, podcast marketing is the big thing when it comes to content. By incorporating a podcast into your strategy you can build a waterfall content plan that will see your reach and growth skyrocket.