For any new business, online reviews may seem both baffling and difficult to control. But the reality of the modern day is that customers rely heavily on online reviews when making buying decisions. Studies show that 90% of American consumers report that they read reviews before making a purchase decision.
Do you still think that “brand” refers only to the type of breakfast cereal your children prefer? If so, you need to read our primer on brand development, how it differs from marketing, and why it’s such an important component of your success.
Social monitoring is the best protection for your online reputation on social media.
But what is social monitoring?
Businesses and humans have a thing in common: both need a positive reputation to succeed and thrive. However, while people can learn the art of making impressions, businesses have no such luxury.
As an entrepreneur, your small business must begin building a reputation from day one.
Every business owner knows the value of a business referral, but maybe not how valuable.
For starters, consumers are four times more likely to buy from your business when referred to by a friend. 92 percent of consumers trusted referrals from people they knew. Businesses with a formal program experience 86 percent more revenue growth than businesses that lack one.
The success of your business is driven by its reputation.
Digital marketing has taken front and center. But, word of mouth marketing still holds its weight. Even before the Internet, a business was likely to flounder if customers were unhappy.
Nowadays customer satisfaction and dissatisfaction are even more important. Customer service reviews can be posted on dozens of websites. These reviews can be read by people all around the world.
Whether you own an online business or a brick-and-mortar store, your website remains your best calling card. Since most people now search online before they buy something, your website should look its best.
But customers want more from your website than just a great look and feel. That’s where reviews come in. Adding reviews to your website can make a huge difference in your profits.
As a result of the incredible growth of websites like Yelp, Trip Advisor, Google, and Facebook, online reviews are becoming the most important and most crucial variables influencing customers’ purchasing decisions.
You may not be aware of how your internet image is affecting your life.
But, whether you realize it or not, you can be sure that it is.
According to Forbes, word of mouth is the most valuable form of marketing.
These days, that translates over to online reviews, which play a huge part in the decision-making process for customers.