Local SEO

No matter what business you run, you need a website. And that website won’t do you much good without search engine optimization (SEO).

Google search platforms control more than 90 percent of the market. When Google alters something about the way search results are displayed, businesses have to catch up or risk losing customers.

The Google local pack is an especially critical feature, and Google recently made major changes in the way it displays top local results. What was once known as a 7-pack has now been pared down to a 3-pack.

Those terms may sound confusing, but they’re easy to understand. For one thing, neither a 3-pack nor a 7-pack has anything to do with beer.

Read on for a beginner’s guide to the Google 3 Pack.

Looking for new ways to market your business?

Wondering if you should be using local SEO techniques for your website?

Local search engine optimization services, or local SEO services, are invaluable for any business that operates in a specific regional location. While a website is a valuable calling card for your business, it’s not enough on its own. You also need to get the right visitors to your site.

If you’re operating any of the types of businesses listed below, chances are that you need local SEO services.

Everything happens online these days. We use the internet to connect with friends and family, meet new people, find new jobs, and learn pretty much anything.

Online services have transformed every simple task from getting a ride to going grocery shopping. Even figuring out our fashion sense or needed nutrients is possible with a few touches of a button now, too.

Research shows that more than half of all online traffic is driven by online search. For this reason, it’s essential for any digital marketing plan to include a strategy to optimize their search engine traffic.

A study in 2014 said that approximately 26% of Americans had ordered food from a restaurant in the previous year. That equates to nearly 83 million people. Give or take.