Thankfully, if you’re struggling to maintain your online presence or have no clue, you can simply pay a Local SEO company to take care of it for you. But for that, quality comes with a price tag and you’ll get what you pay for. There’s usually an upfront set-up cost, and month to month fee depending on the package you choose with the company. Ideally, with a good SEO company, they should be utilizing a strategy that gives your website and service new reviews, citations, social media shares, and backlinks almost every month.
The short answer is Yes, Local and National SEO is an on-going process. While it takes a lot of work to get off the ground initially and gain movement, in a few short months you’ll notice that your website’s ranking will start to improve.
You will need a steady flow of positive reviews of your company coming into Google My Business, social media shares of your business and other social signals, a steady flow of new citations of your business around the internet and anything else positive about your business mentioned on the internet. The reason why you’ll continually need Local SEO and reputation services is simply because of the local competition in your geographic area.
Your type of business may have a lot of competing companies in the local and surrounding neighborhoods. Using an ongoing strategy of Local SEO for years to come will ensure that you have the edge over your competition.
Hiring us would probably be your best bet, but recommending your clients to your Google My Business listing and leaving a positive review after receiving your product or service. This s probably one of the most important things you can do to help your website rank locally on Google. Be warned without using a review campaign like ours, there is potential that you could be sending an upset customer to your Google My Business, who will leave a bad review, whereas our system allows them to vent on your private feedback page without it going to the whole world. This method will buy you time to turn that bad customer service experience into a loyal, returning customer of your business.
DO NOT ever under any circumstances buy reviews for your business. Google can determine fraudulent activity and will punish any websites that use slimy tactics to “force” ranking on their search engine.
Local SEO is a local geographic location for a city or area. If you understand basic SEO, then you know the importance of ranking in Google for specific keyword(s) or Search Phrase(s) that your customer is typing in that little search box on Google.
For example, if someone types into Google “Locksmith San Diego”, the top ranking websites for Locksmiths in San Diego would show up on page one. Apart from the Google Ads located at the top of the SERPs “Search Engine Results Page” where those businesses are paying per click, which is called PPC to get their website advertised at the top of Google. For example “Locksmith San Diego” you can see from the results below that Pop-A-Lock of San Diego are ranking on Page #1 of the search results of Google, and not paying advertising fees to do so. In fact, there are over 1,900 searches for Locksmith San Diego and it currently cost $23.17 per click (that comes out to $44k/month roughly) as of January 22nd, 2016.