marketing strategy

How to Leverage Podcasts Into Your Marketing Strategy

There are well over 500,000 podcasts out there and over 40 percent of the U.S. population listens to them. To say that podcasts house a large market of potential customers is easily an understatement. With these radio-style audio shows sweeping people’s speakers and capturing their attention, it’s easy to see why business owners want to […]

content marketing strategy

10 Benefits of Adding a Podcast to Your Content Marketing Strategy that May Change Your Perspective

You post blogs on a regular basis. You create videos for your YouTube channel and you’re all over social media. What else can you do to reach your customers? Have you thought about podcasts? Most businesses think about content marketing as written articles, but podcasts can be the next great addition to your content marketing […]

benefits of video marketing

The Top 5 Benefits of Video Marketing for Your Business

Do you have a healthy blog for your business site? You might want to start investing in video content too. But, how rapid is the growth of video marketing in the world? Do you really need it? In reality, more than 80% of the overall online content will be video content by 2020. With this, […]

online visibility

What is Online Visibility (And Why Does it Matter)?

Have you heard the term “online visibility” and have no clue what it means? It may be more important to your business that you think. 81% of consumers do online research before making a big purchase. Wouldn’t it be nice if your site showed up when they did these searches? Check out this guide to […]

marketing for restaurants

Video Marketing for Restaurants: A Complete Guide

Around 64% of consumers end up buying something after watching a video about it. Imagine how your restaurant would grow if you started putting out video content! As you’ll soon see, there are many things you can do to use video in marketing for restaurants. This guide was put together to help get you started. […]

online reputation

10 Ways to Build Online Reputation

Building your brand’s online reputation is one of the most important things you can do in today’s Internet-focused market. Here are ten steps that you can take to build your brand’s reputation and conquer the top spot on Google. 1. Sell Less, Say More Understandably, you might be a little baffled while we’re telling you […]

benefits of social media

5 Benefits of Social Media for Small Businesses

Today, there are more than 3.5 billion people in the world using the internet. Of these 4 billion people, 3 billion are active social media users. From Facebook to Twitter, and various other channels, we are always connected via social media. With this in mind, if you’re not using social media for your business, you’re […]

brand reputation management

5 Reasons Every Business Needs Brand Reputation Management

So, your company’s rocking sales, customer service, and ROI? Nice! You don’t need to worry about brand reputation management, right? Hold it right there! Did you know that 92% of consumers use reviews to make purchasing decisions? And 40 percent of consumers actually make buying decisions based on as few as three of those reviews? […]

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