Imagine that you woke up one morning to find that someone has posted nasty comments about you and your business online.
What would you do to repair the damage? Are you prepared to deal with the situation the right way?
So, your company’s rocking sales, customer service, and ROI? Nice! You don’t need to worry about brand reputation management, right?
Hold it right there! Did you know that 92% of consumers use reviews to make purchasing decisions? And 40 percent of consumers actually make buying decisions based on as few as three of those reviews?
Do you still think that “brand” refers only to the type of breakfast cereal your children prefer? If so, you need to read our primer on brand development, how it differs from marketing, and why it’s such an important component of your success.