More than ever, businesses rely on online reviews to attract new customers. But how can you get more reviews?
Reviews are usually the first thing that consumers look at when browsing products on any site. And it’s the same when they search for businesses.
It’s not just the rating that matters, but the number of reviews. You should also spread out your presence beyond Google reviews, to other sites such as Yelp.
Here are some ways to get more customers to review your business on Google.
Set Up Your Business Page
The first step to get more reviews is to ensure that you have an accurate business page set up on Google. Without this, your customers can’t leave reviews.
To do this, just follow these simple instructions:
- Go to the google.com/business
- Click “Start Now”
- Fill out the business information
- Agree to the terms of service and state that you are responsible for managing the business
- Click “continue” to create your Google+ page
You will have to verify that it is your business. This will ensure that the correct information shows up in Google searches and that you receive all the reviews from your customers.
With that Google+ page, you can post information about products and services as well as interact with customers. This will increase your visibility and encourage reviews.
Send Out Email Reminders
Asking your customers for reviews is easier if you have your customers’ email addresses.
After providing a service, send a follow-up email to ensure that your customer is satisfied. Include a link to Google reviews for your business and politely ask your customer to rate your service.
If you provide routine services to customers, be sure to include that link in every service reminder email you send. The more often a customer sees a polite reminder, the more likely they are to write that review.
Of course, only a fraction of people will pay attention to those emails, so you need to find other ways to gently request a review.
You can add the request that you would have in the email on the back of your business card or at the bottom of a receipt. This may entice a customer to immediately take action.
After you’ve completed your service, your customer is likely to review the receipt. If he/she sees that request to write a review, it might get written faster. The service is still fresh in your customer’s mind, so it’ll take less effort for them to write.
You can also encourage your employees to verbally ask customers to write reviews after completing a service. They can point to the web address to assist customers who may not be familiar with writing reviews.
Simple Steps to Get More Reviews
Getting more reviews isn’t easy, and it always starts with providing the best customer service possible. But if you follow these steps, you will be on the way to attracting more customer reviews in no time.
Of course, building your reputation isn’t only about customer reviews. You need to be proactive and continuously build your company’s online presence.
If you need more help getting more reviews for your business, just contact us.
There’s more to search engine optimization (SEO) than just keyword optimization. There are various other factors that play a role in the effectiveness of your SEO strategy.
For instance, you have to engage in off-page SEO to give your ranking and traffic a boost. Altogether, there are three areas you want to focus on: brand, content, and audience.
Let’s review five strategies you can use for your off-page SEO.
1. Provide Excellent Customer Service
When customers have a great experience with your brand, what do they do? They come back to you again and refer others to you. And what do they do when they have a bad experience? They write a negative review on Yelp and other review sites.
This is why it’s so important to have a great customer service team and strategy. This way, when prospects look up your business, they find more positive reviews than negative.
2. Build Relationships with Influencers
Another way you can boost traffic to your website is to connect with influencers in your industry. You can find and reach out to influencers using social media.
What’s great about building relationships with influencers is that you get access to their vast audience. Imagine being mentioned by an influencer with a half million followers, or them sharing your blog post on their channels.
The potential traffic you could receive is limitless.
3. Be Active on Social Media
Now, you don’t want to rely solely on influencers for media attention. You can do the same for your brand by building your presence on social media platforms. The key is to find out where your particular audience likes to hang out.
Then create brand pages on each. It’s necessary to engage with your audience more than you promote your products and services.
Brands with a following on social media are more likely to have loyal customers. These brand advocates can help spread visibility and brand recognition.
4. Join in on Conversations in Forums and Discussion Boards
Discussions are taking place all over the web, especially on forums and discussion boards. Adding this to your SEO strategy will help build up your brand.
Each comment you make on forums and QA boards are attached to your profile. This can include a link to your site to help drive traffic. You can also give helpful links to content on your blog.
Just don’t be spammy or you’ll get booted.
5. Write Guest Blog Posts
Here’s another way you can drive traffic back to your site. This is a clever way to attract visits from blogs similar to yours, but not direct competitors.
For instance, if you’re in the construction business, you can guest write for blogs about interior design. If you can guest write for blogs of influencers, even better.
Putting Together an Off-Page SEO Strategy
SEO strategies are all about helping build visibility for your brand. What better way to do that than with online reviews? This can, in turn, drive more qualified leads to your business.
To be sure that your dental clinic is able to keep putting smiles on people’s faces, you’ll need to manage your search engine optimization practices.
The way you handle dental SEO can be the difference between having a site that is booming and responsive to Google, and one that just kind of squeaks by. To get started revolutionizing your site for search engine performance, use these five tips.
1. Start A Blog
You stand to gain a lot of points with Google when you have a dental SEO blog that you can update on a regular basis.
Make sure that you create evergreen content for your blog and talk about issues that are relatable to your audience and your area of business. You can provide dental tips, in-depth knowledge about teeth and gums, dental insurance information and so much more.
A blog provides great traffic for your business site, which will eventually bring in new business.
2. Brand Yourself To Stand Out
Since there are plenty of dentists that offer service, you’ll need to create a brand that is trusted and recognizable.
Once you have your site up and running, consider promoting across channels so that you can increase your clicks and traffic. Be sure that you update regularly with news that’s relevant to the dental industry.
Above all, be sure that you know who you are as a company so you can express yourself and provide value.
3. Be Diligent When Selecting Your Keywords
Start using some tools that help you choose keywords that will pack a punch when bringing in organic traffic. Using Google keyword planner is a great start since this exposes you to the search terms that are most useful in your field.
Using keyword planner tools help you to not only figure out which keywords are the most useful but how, where, and how often you should place them.
4. Choose Great Links And Place Them Wisely
Incorporating useful links into your web content is another great way to get your dental SEO up to par.
Using the right links organically throughout your content will let you be sure you’re doing everything possible to increase your reach. Make sure that you also choose anchor text keywords that are relevant and useful in getting you local results.
5. Hire A Firm For SEO Help
It’s important for you to hire a firm that will help you get great dental SEO results. These professionals can choose keywords, execute strategies and ensure that you’re producing regular content that will give you search engine results that count.
By having the support of a firm near you, you’ll not only get great marketing help, you’ll enhance your site for local optimization.
Dental SEO: Wrap Up
When looking for a search engine optimization professional that can assist your dental practice, make sure to give us a try. We serve dentists and other professionals in and around the San Diego area and would be happy to do business with you.
To learn more, contact us and let us answer any questions.
Surely this has happened to you countless times – you visit a website, search through the products, and even place a few in your cart. Then you leave without paying. From this point on, you begin to see ads featuring the very items you had in your cart on just about every site you visit.
This is called display remarketing. You’re being remarketed to by the brands you visited in the past few days. It’s an ingenious way to get prospects to come back and complete their purchases.
Using this alongside your email marketing can increase conversions.
Let’s look at five techniques you can start using today:
1. Select the Pages You Want to Retarget
Do you already know which products are your top selling? Then these should be on your list of pages to target in your display remarketing strategy.
You can do the same for seasonal products – those that sell more during certain times of the year. For instance, bathing suits during the summer. You may have a goal to boost your traffic to these pages during the warmer months.
2. Segment Your Display Remarking Campaigns
If you have an email campaign, then you know how effective this can be. Not all customers are the same, nor are they looking for the same thing.
For this reason, you should segment your display remarketing campaigns based on user intent. You can learn this by viewing how long the visitor is on the site, how many pages they view, and which pages they view.
Each segmented group should have their own call to actions. Keep a close eye on conversion rates to see which campaigns need tweaking.
3. Use Varying Ad Sizes and Copy
Ad networks offer various ad sizes. It’s a good idea to make use of them all. This way, your ads will show up on more sites within the ad network.
This strategy will broaden your reach while boosting traffic and conversions.
4. Focus More on Shopping Cart and Conversion Abandons
You have a higher chance of converting a person that made it to the shopping cart than someone who didn’t get past the first product page.
This way, your ads act more as a reminder of the items they already showed interest in. It’s always best to focus in on your warm and hot leads versus those that have yet to show a deep interest in your product.
5. Give Coupons to Repeat Visitors
Another way to get prospects to come back to your site after abandoning a product page or shopping cart is to give them discounts and coupons.
For instance, you can include a discounted rate in the ad you display to this segment to get them to return. You can do the same for your repeat visitors to keep them coming back. Eventually, they may grow into loyal customers.
Build Your Reputation and Visibility
Spreading the word about your brand isn’t difficult when you have a solid strategy in place. Besides using display remarketing, you should also have a local SEO plan in the works.
At RebelFish Local, we help build brand visibility and reputation using online reviews. If you need help in this area, contact us today!
“Think big.” “Dream big.” “Go big or go home.”
These are all common phrases that get thrown around in the business world. But, when it comes to local businesses, in order to think big, you first need to think small.
And by thinking small we mean you need to focus on your local buyers. One of the best ways to do this is by taking advantage of local SEO services.
What are local SEO services? And why exactly, does your small business need them?
We’ve got all of those answers in this article. Keep reading for more.
What Are Local SEO Services?
Thanks to smartphones and better all-around connectivity, local SEO has blown up in the last couple of years.
And although in some ways it’s quite similar to organic SEO, there are a number of distinctive differences.
With local SEO, you will be making use of search engines like Google just as you would for organic SEO. However, you will also be hyper-focused on making use of business directories such as Foursquare, Yelp, Google My Business and others to get your name out there.
You will also be making use of other strategies to attract a local audience such as providing localized content on your website and making use of online reviews.
So why do you need to focus on this? Why can’t you just implement regular ol’ SEO strategies? Let’s take a look at some of the top reasons.
1. Local Customers Look for Local Businesses on Desktop and Mobile
Remember back in the day when you used to page through the Yellow Pages to find a local business?
While some people still do that, (likely, the same people who still look in the paper for movie times) the numbers are getting smaller and smaller.
In fact, nearly 50 percent of Google searches conducted are local and 96 percent of people who use a PC conduct a local search.
Not tapping into this market means missing out on a big opportunity to connect with potential customers.
2. Local Search is Highly Targeted
Have you ever walked into a restaurant or store and left within seconds because it just wasn’t your scene?
This was probably frustrating for both you and the business owner.
Luckily, with local SEO, these mishaps happen far less frequently.
That is because when you implement local SEO services, you are able to better promote your business to local customers who are actually looking for your specific type of products and services.
In fact, 50 percent of people who conduct a local search on a smartphone visit the business within one day.
3. High Conversion Rates
When customers conduct a local search, often times one of the first things to show up is a local directory page (such as Google My Business or Yelp.)
If you have your correct business name, address, and contact info displayed on all the top directory pages (a local SEO strategy), customers are more likely to convert.
This is because you are making it easy for customers to find your business, find information about your business, and therefore make an informed decision about whether you have what they’re looking for.
Let’s Get the Ball Rolling
Making the decision to implement a new business strategy is always scary.
However, local SEO is one of those strategies you need to take advantage of in order to keep your business afloat.
But luckily, you don’t need to go at it alone. Contact us today and let’s discuss how we can help your local business thrive.
We tend to gravitate to online reviews as our go-to source of brand reputation. It makes sense considering it’s customers talking about our business. We use these online reviews to make customers happy. We want others to see their experience to entice their business.
Here’s the thing: We’re obsessive with online reviews.
To the point where we’re neglecting strategies we could use to improve our brand.
What are you getting at, you’re asking?
Online reviews aren’t the only source people seek when weighing your brand’s reputation. Here are five you need to start doing.
1. Create Content
It’s very unlikely your business is the only one in town. A fantastic way to build brand reputation and stand out is by providing stellar content — with a blog.
Do so through a combination of written posts and videos.
These content pieces are what people will find when shopping. The content positions the business as the local authority. People tend to do business with those they trust — content is the vehicle for this trust building.
2. Multi-Channel Participation
90% of consumers want a similar experience with the brand across multiple channels. If you’re placing all effort curating reviews then you’re not putting in time with other channels like Facebook, Twitter, and the blog.
- Develop content for your blog
- Reuse snippets across social channels
- Engage in conversations
Starting from the blog establishes the intended message. Using social channels helps you spread it. It creates a seamless experience no matter where customers are coming from.
3. News Pieces
Do a Google search for your name and business.
What did you find?
A great business gets recognized by the community. Appearing on local news sites are positive signs for you (and your business). Negative pieces will turn away potential customers in an instant.
Squash negative news by promoting the positive. Have individuals write their positive experiences on blogs and news articles. Let those rise to the top. Or, contact news outlets for a featured piece.
Ever been on a big site and saw a banner ad for a local company? You probably thought “wow, I didn’t know they were this well-known!”. That’s remarketing.
Remarketing increases brand reputation by association. A customer seeing your business tied to a well-known brand assumes you’re working with the third-party.
It also creates a point of contact to encourage them to complete their action (checking out). Remarketing is a cheap, effective way to combat the 69.23% average shopping cart abandonment rate.
5. Local Presence
It’s not only Yelp — it’s general searches, too!
Local searches present a mishmash of ads, maps, and search listings. If Yelp is your only presence then you’re risking everything. What happens if one, sour review comes through an drops your Yelp score? Not good.
This is why you need to expand your local presence with:
- A website
- Local listings
- Search content
- Social media
Doing so creates a platform you control. It eases the disastrous events that harm your brand reputation such as one ugly review. You control the message.
Ready to Own Your Brand Reputation?
Within a 5-mile radius are tens of thousands of potential customers. These are the very same people doing online searches for your business. Own this channel by expanding your local SEO — contact us to find out how we can help.
If you’re running a small business without mobile website development, you’re missing out. Whether you’re selling a service or a product, a mobile website could impact your business.
When you consider building a website, you should be thinking about two websites. You should be developing one for desktop viewers and one for mobile users. Mobile-ready websites are developed differently than standard websites to improve the user experience.
Without both, you’re creating a poor experience for potential customers.
Other than experience, there are many benefits to a mobile-friendly website. We’ll go over the top reasons in this article.
Get Attention to Your Business
It’s safe to guess that as a small business owner, you want to get your business noticed. This means that you have to meet your customers where they’re at. Mobile is the hotspot.
In 2016, over 64% of the U.S. population used a smartphone. That number is expected to grow each year which means mobile is here to stay. Small and local businesses have to capitalize on this growing market if they plan to keep up.
Mobile devices have changed the way that consumers shop. Consumers can access various services with the press of a button. Without a mobile site for your business, you’re missing marketing opportunities.
Keep Your Online Audience
Be honest with yourself. Does your website only look good on desktop screens? If so, there’s a chance that potential customers are leaving your site without seeing what you have to offer. Worse, they could be going to your competition’s website instead.
Since mobile adoption is so high, users expect a quick and easy mobile viewing experience. They will exit a page that isn’t optimized for mobile.
Your website should load quickly, and be easy to navigate. Your content should be accessible with a few clicks. And most importantly, it should fit on their mobile screens.
Boost Your SEO
Consider this: If you don’t invest in mobile website development, you could be losing sales. If you read our article on SEO, you know that most consumers search for local businesses with a mobile phone.
When users search on their devices, don’t you want your business to come up front and center? If your local business doesn’t show up on the first page of major search engines, then you’re missing out on traffic.
Top search engines won’t give your business a high rank unless you have a mobile-friendly site. Recently, Google announced that they would favor websites with good mobile-user experience.
Having a mobile-friendly website helps everyone. The user gets a seamless online experience while you boost your search rankings.
Mobile Website Development in the Future
The best thing about mobile adoption is that it is just getting started. The benefits of having a mobile website will lead to more engagement, traffic, and sales.
It’s no secret that mobile devices have changed our lives. Let it change the way you do business, too. Give your website what it needs to continue moving forward 5 or 10 years from now.
Ask us how you can jump on the mobile bandwagon to keep your business thriving for years to come.
For any new business, online reviews may seem both baffling and difficult to control. But the reality of the modern day is that customers rely heavily on online reviews when making buying decisions. Studies show that 90% of American consumers report that they read reviews before making a purchase decision.
On the bright side, online reviews give new businesses lots of opportunities to increase exposure. Managing your online reviews is not only crucial to your business’s reputation, but also important for growing your business.
Read on for tips on how to get more Yelp reviews to increase the attention your business gets.
1. Friends and Family
One of the hardest things to do on Yelp is to get the ball rolling. You will find that once you can get a steady stream of generally positive reviews, the momentum will keep going.
If you need positive content on your business’ page, ask friends and family for some help. In most cases, your friends and family members are already your most loyal customers anyway. Ask them to leave some positive feedback and highlight specific aspects of your business that they love.
2. Loyal Customers
If your business has been running for a while, you will have likely built a relationship with some loyal customers. If these customers are consistently coming back, they are definitely a big fan of you and your work.
Ask them to post about their experience on your Yelp page. They are sure to leave some glowing reviews. Back before online review sites were popular, business owners would say to their customers: “tell your friends.” Yelp reviews in a lot of ways are just a modern take on the same idea. Instead of spreading reviews by word of mouth though, it is through the power of the internet.
3. Use the Yelp Symbol and Brand
Yelp does its part of helping businesses by having many internet friendly badges and programs that let the public know that your business is featured on Yelp. Yelp offers several badges that can be put on your website, which links to your Yelp business profile.
There is also a “People Love Us on Yelp” status that you can use on various marketing materials. “People Love Us on Yelp” is a program that acknowledges upstanding companies that can qualify based on their rating. If your business qualifies, you should definitely take advantage of using this status on your brochures, flyers, and website.
4. Link your Business to your Email Signature
Don’t forget to add a link to your business in your email signature. Businesses overlook the marketing value of an email signature, but it is a great way to get more Yelp reviews.
It is also a good idea to mention phrases such as: “Check us out on Yelp” to subtly encourage customers to click the link to your business listing.
5. Social Media
In today’s age where the power of social media is unrivaled, it’s crucial that you are sharing reviews on social media platforms such as Facebook and Twitter.
Utilizing social media to your advantage is one of the best ways to get more Yelp reviews. Social media is also an important aspect of social monitoring, which is the tracking of a business’s internet reputation.
Ready to Get More Yelp Reviews?
Online reviews have become an important part of building and maintaining a business’s reputation. Yelp is a forerunner when it comes to an online review company.
Utilizing online reviews to your advantage is a great way of ensuring the success of your business.
Check us out for more ways on how to grow your business!
It’s totally normal to feel confused by marketing strategies.
Sometimes, even the best efforts do not lead to high pay-offs. Learning how to remarket your business to existing clients will improve growth over time.
What is remarketing and how can you accomplish it for your business?
Read on to discover how you can help your business by figuring out what is remarketing and how you can use it to your advantage.
Remarket To Your Current Audience
Are you wondering, “What is remarketing?” In a nutshell, it involves focusing your marketing efforts on the groups of people who already love your products.
Once you establish who your targeted audience is, you can change a few things around with your current business layout.
For example, you can switch up the types of advertisements displayed on your website. Showing relevant ads will likely improve your click-through rate.
When it comes to showing Google Display ads, you can tap into the creative imagery it provides for your potential customers to interact with your website. Maximize your demographic by displaying quality advertisements that will boost your remarketing value.
It’s also a good idea to look over your analytics to see who is interacting with the remarketed ads. You are in control of who those ads are targeted toward, which can make a difference in sales. When a person decides to make a purchase on your business website, you can easily take them off your remarketing list.
What Is Remarketing Doing for Visitor Engagement?
Of course, there is power in remarketing your business online. Not only will remarketing with targeted ads lead to increases in revenue from your current audience, but it will also help you diversify your audience.
When a user visits a website and does not initially interact with your business, remarketing keeps them on their toes. Advertisements promoting deals made on your site will continue to pop up while he or she browses on other websites.
The ads you create to entice more visitors will also appear on various social media sites, such as Instagram or Facebook, to remind users of the time they once scrolled through your website.
For example, if you searched on a website that sells tea, the tea company will show up quite often in advertisements on the sidebar of every website you try to click on. The internet has become a mecca for regurgitating stored data that it thinks you’ll be interested in.
Use this information to your advantage for improving your business sales revenue!
These repetitive ads will often lead to more conversions than ever before. One reason why? Users will not be able to stop thinking about revisiting your business!
Need to Improve Your Website?
Are you looking for ways to leverage remarketing to appeal to your current customer base and help convince your prospects to make the jump?
Let us help you discover your potential and make the most of your corner of the internet. Our online marketing and reputation management solutions are designed to boost your revenue, grow your customer base, and improve your overall visibility.
Feel free to reach out to us to get started!