To Delete Website Page or Not To Delete Website Page?

To delete website page or not to delete website page? That is the question! It’s a tech-age conundrum, and we’ve got all the info you need to raise your SEO game and search engine ranking. Let’s get to it, local business REBELS!


To Delete Website Page or Not To Delete Website Page?

That is the question, and we’ve got the answers!

  1. A Warning: Deleting Isn’t Always the Answer
  2. First Question: Redirect or Remove?
  3. Digging Deeper: How to Find Pages to Remove
  4. BEFORE You Delete Content
  5. SEO Tricks and Tools to Use for Unwanted Content



Oh, the drama and worries that come with SEO and the dangerous moves you can make! It’s almost too much for a small business owner. But that’s what Rebelfish Local does, and that’s what we’re here to address—the drama!

Small business owners constantly face new challenges in the world of technology and online presence. One common misconception is the belief that deleting certain aspects of their online presence is the solution to any issues that may arise. However, there are instances where deleting isn’t always the answer.

In this article, we will explore why simply erasing elements of your digital footprint might not be the best course of action and provide alternative solutions for small business owners who are new to technology and SEO.

A Warning: Deleting Isn’t Always the Answer

1. Understanding the Importance of Online Reputation Management:

Deleting negative reviews or negative comments might initially seem like a quick fix, but it’s important to remember that maintaining a positive online reputation is crucial for the success of any business. Instead of deleting, addressing the issues openly, courteously, and genuinely is advisable, showcasing your commitment to customer satisfaction. Listen, your customers are smart and discerning. They’re able to tell, when they read a review by an angry customer, whether that person is being reasonable or completely unreasonable and unfair to a business. It’s not hard to tell the difference; your customers will consider that.

By actively engaging with customers and resolving problems, you can demonstrate your dedication to improving and providing a more authentic reflection of your business. People appreciate and love that from a small business!

2. The Value of Historical Content:

Digital marketing experts emphasize the significance of valuable and relevant content for SEO purposes. When facing a decline in search engine rankings, deleting old pages or posts that seem outdated may be tempting. However, consider updating them instead. Over time, your website accumulates valuable historical content. By refreshing and optimizing these pages, you can potentially boost your SEO performance and maintain consistency in your online presence.

3. The Power of Redirects:

When revamping your website or reorganizing your content, many small business owners make the mistake of deleting old pages without implementing proper redirects. This can negatively impact your website’s search ranking and alienate valuable visitors. Instead, permanent redirects (301 redirects) should be made to guide users and search engines to the new location of the content. Doing so can preserve your search engine rankings, maintain a seamless user experience, and avoid losing potential customers.

While deleting might seem like the easiest and fastest solution, it’s crucial for small business owners to understand that it isn’t always the answer. Taking a proactive approach to managing your online reputation, optimizing historical content, and implementing redirects can ensure you make the most out of your digital footprint and maintain a successful online presence.

By embracing technology and SEO with an open and patient mind, you can confidently navigate the digital landscape and achieve long-term success for your business.


delete website page

First Question: Redirect or Remove?

As a small business owner venturing into the techie world of Search Engine Optimization (SEO), one of the first challenges you may encounter is deciding whether to redirect or remove a particular heading on your website. This can feel overwhelming!

Fear not—we are here to clarify this dilemma so you can move forward with confidence in your decision.

The first step is to evaluate the relevance and importance of the content. Does it serve a purpose and align with the overall goals of your website and business? If the answer is a resounding “yes,” then redirection is the way to go. By redirecting the heading to a different page or section within your website, you ensure that valuable information is still accessible to your visitors.

However, if the heading lacks relevance and does not add value to your overall purpose, it might be time to bid it farewell and remove it entirely. Remember, good SEO involves providing relevant and meaningful content for both humans and search engines.

To sum it up, when faced with the first question of redirecting or removing a heading, always consider the relevance and importance of the content it covers. If it aligns with your overall purpose, consider redirecting it to preserve its value. If not, removing it will help streamline your website and improve SEO. Happy decision-making, tech-savvy, REBEL entrepreneurs!


Digging Deeper: How to Find Pages to Remove

This can be a lot of information for someone new to SEO. However, understanding the basics of SEO and how it can improve your online presence is crucial to high rankings. Let’s talk about how to think through the process of finding pages to remove from your website, helping you optimize your content, and enhancing your website’s performance in search engine results.

How to Find Pages to Remove:

1. Conduct a Content Audit: Start by evaluating each page of your website’s content. Identify pages that are outdated, irrelevant, or underperforming. Look for duplicate content, thin or low-quality pages, or those that no longer serve a purpose. Consider removing any pages that don’t align with your current business goals.

2. Analyze Website Traffic: Utilize tools like Google Analytics to assess each page’s traffic and engagement levels. Identify pages with consistently low traffic or high bounce rates. These pages may not be contributing to your online success, and removing them could improve your overall site authority.

3. Check for Broken Links or Error Pages: Broken links or error pages frustrate users and negatively impact your website’s credibility. Regularly review your website for broken links using tools like Screaming Frog or online broken link checkers. If pages have unresolved errors, consider removing or redirecting them to relevant content.

4. Monitor Search Engine Rankings: Keep an eye on your website’s search engine rankings for different keywords. If certain pages consistently rank poorly or fail to attract organic traffic, it may be an indication that they need to be removed or improved.

Regularly identifying and removing irrelevant or underperforming pages can streamline your website’s content, enhance user experience, and improve your overall SEO strategy. Embracing technology and understanding the basics of SEO is a journey, and by taking small steps like removing unnecessary pages, you’ll be well on your way to digital success.


BEFORE You Delete Content…

Before you go ahead and delete your old content, here are some things you should consider:

1. Evaluate the Traffic: Yes, we know… this is repetitive, and we’re not sorry. This is how important it is to evaluate your website traffic. Look at your website analytics to see which pages are still receiving traffic. If any old content consistently brings in visitors, it might be worth keeping or updating.

2. Backlink Opportunities: Check if other websites link to your old content. These backlinks are GOLD for SEO, and removing the content would lead to broken links. Instead, consider redirecting those links to newer relevant content. If you’re accustomed to blogging with WordPress and using its RankMath feature, you KNOW how much adding an external link can raise your overall score.

3. Repurpose and Reuse: Don’t discard your old content just yet. You can repurpose it by turning it into a fresh blog post, ebook, or social media content. This saves time and effort while still maximizing its potential value. So, take the time to brainstorm. You won’t regret taking this time to think it through!

4. SEO Potential: Review your old content’s keywords and SEO performance. If certain pages are ranking well, consider updating the content and optimizing it further to maintain or improve its search engine visibility.

Remember, technology and SEO are all about adaptability. Think strategically before hitting that delete button – your old content may still hold value. Stay clear and informed, and remember to have a bit of fun along the way!



SEO Tricks and Tools to Use for Unwanted Content


What are 404 Pages?

We know technology and SEO can feel like a foreign language, but don’t worry. We’re here to help you navigate it with ease. Let’s start by demystifying the concept of 404 pages.

Imagine you’re a customer visiting a physical store, looking for a specific product. To your surprise, you can’t find it anywhere, and the store owner cannot assist you. Frustrating, right? Well, that’s exactly what a 404 page is like in the online world.

Error 404 page with workers vector illustration on white background. Broken web page graphic design. Two loaders carry 4 number. Error 404 page not found creative template.

A 404 page is an error message that appears when a webpage cannot be found or accessed. It’s like a roadblock hindering your website visitors from reaching their intended destination. Instead, they encounter this “page not found” message, leading to confusion and disappointment.

But fear not, savvy entrepreneurs! These 404 pages can actually be your friend. How? By turning them into an opportunity to make a lasting impression. Inject creativity and fun into your 404 page to engage your visitors and redirect them to your website.

Consider adding a witty message, a cute illustration, or even a search bar to help people find what they’re looking for. Make it easy for them to navigate your site and discover other useful content. Remember, a thoughtful and user-friendly 404 page can turn a potential setback into a chance for connection and exploration.


What are 410 Pages?

So, what exactly are 410 Pages? Well, imagine you have a website and decide to delete a page from it. Perhaps it’s outdated or no longer relevant. When this happens, your website will typically display an error page, commonly known as a 404 Page. But what happens if you want to let search engines and users know that the page is gone forever? That’s where the 410 Page comes in!

In the world of SEO, a 410 Page is essentially an upgraded version of the 404 Page. It tells search engines that the page has been intentionally removed and will never come back. Unlike the 404 Page, which implies the page might be temporarily unavailable, the 410 Page provides a definitive answer to search engines: “Sorry, this page is gone for good!”

You might be wondering why this is important for my small business. Well, when you delete a page on your website without using a 410 Page, search engines may continue to index it, causing users confusion and damaging your SEO. By implementing a 410 Page, you ensure that search engines understand the page’s permanent removal, helping them redirect their attention to your remaining valuable content.

So, there you have it! 410 Pages are an essential tool in managing your website’s SEO and signaling the permanent removal of a page. Embrace the power of technology and optimize your small business website with confidence!


Speaking of tools, are you using ALL the marketing tools at your disposal so that your target audience knows you’re there to serve them? We’ve got 10 Local Marketing Tools You Should Start Using!


Are you still with us, REBELS? Onto our last point…

Removal From Google’s Index

Time to demystify one important aspect: Removing your business from Google’s index.

So, why would you want to do this? There could be various reasons, for instance, during a website redesign or if you’re shifting your business focus. Ensuring Google no longer indexes your site’s pages will help ensure outdated or irrelevant content doesn’t appear in search results.

So, how do you go about removing your site? Fear not; it’s simpler than it sounds! Start by using the ‘noindex’ tag in your website’s HTML code. This tiny but mighty piece of code signals to search engines, like Google that you would like your page excluded from their index. Implementing this tag will prevent your page from showing up in search results.

However, it’s important to mention the potential negative consequences. If you accidentally apply ‘noindex’ to all pages of your site, it might lead to a significant drop in organic traffic and visibility. Therefore, be cautious and ensure that you only implement the ‘noindex’ tag on specific pages you want to be excluded, such as old blog posts or temporary landing pages.

Remember, technology and SEO are like puzzle pieces that come together to boost your online presence. So, don’t shy away from exploring the depth of knowledge and fun they offer to your business!

Stay tuned for more exciting tech tips tailored for small business owners on our weekly blog. Happy indexing!


RebelFish Local Founders
Robert & Liz, RebelFish Local CoFounders, doing local volunteer work.

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