They are digital video ads you see as you watch videos online. Currently, they are more affordable and local small businesses are adding video to their marketing strategy. Here are some fun facts about video marketing. 76% of businesses and marketers surveyed say that video marketing helped increase website traffic. 81% of consumers have been convinced to buy a product or services by watching a brand’s video.
79% of consumers would rather watch a video to learn about a product, than reading text on a page. 80% of users can recall a video ad they viewed in the past 30 days. More than three-quarters, that’s 75% of users have visited a company’s website after watching one of their video ads on social media. This is critical because a lot of local small businesses put just links or text in their social media posts. Ok, that’s enough techie stats!!!
Watch this video to learn more about how your local small business can use digital video ads.
What’s the purpose of digital video ads?
Its to add video to your local small business and help you get more customers. We do that with 1) our storyboard process and 2) our video syndication process. Over the next 5 months, we are working with 20 different industries to teach our processes. Our BETA program consists of simply giving you over $1500 in video production work to produce a 30 second HIGH CONVERTING online commercial for your local small business.
Here’s our storyboard process.
It’s not just the story, it’s about how you show and tell the story through the voice over, the text in the video, the images in the video, and the music in the video. We researched over 1 million ad impression of data points to identify the highest converting individual image ads and put those together into 6 frames to tell the story and the results were amazing for the local small businesses.
Our video syndication process includes…
Website syndication, social media syndication, SEO ranking syndication, and retargeting ad syndication. Just putting your video up on YouTube will typically not give you many video views unless you have thousands of subscribers. But when you syndicate from 4 different angles you will have more people viewing your video, clicking to take advantage of your special offer, and ultimately calling your local small business.
After your digital video ad is complete…
It is important to first put it up on your website. Why? 96% of website visitors don’t contact you. Make it your goal to use different videos to help your website convert visitors into calling you. 3 videos that local small business are putting on their homepage are
1) 90 second 5-star review video
2) 30 or 90-second education video showing you as the expert in the industry
3) a 30-second video with a really great discount offer like I shared in our video ad BETA program.
Next, it’s time to syndicate to social media.
More than three-quarters, that’s 76% of users have visited a company’s website after watching one of their digital video ads on social media. The top sites for local small businesses to syndicate to are YouTube, Facebook, Twitter, LinkedIn, and Google+. Have questions about anything I’ve covered so far? Write a comment or DM us.
The third area for syndication is SEO ranking.
I’ve seen many local small businesses skip this part since it gets so technical. Since your video is already up on YouTube, you’ve got to double check that you’ve perfectly optimized the title, optimized the description, its locally Geotagged, you’ve added keyword tagging, optimized the file upload, you’ve added citation & authority links, and there is a call to action in your description.
Finally, it’s time for Retargeting Syndication.
How to get 5000 impressions in the first 30 days of syndicating your digital video ad? Why is this important? 80% of users can recall a video ad they viewed in the past 30 days. You want more people to see and remember your business. Make sure you have retargeting setup on your website and you buy spots to run your video ad.
Our digital video ads BETA program consists of…
Simply giving you over $1500 in video production work to produce a 30 second HIGH CONVERTING online commercial for your local small business. Over the next 5 months, we are working with 20 different industries.
We look forward to connecting with you soon!
