Top 7 Reasons for Google Business Profile Video Verification


Is Google Business Profile video verification really necessary? Why is Google asking businesses to use it? We’ve got 7 reasons so you can better understand the ‘WHY.’


Top 7 Reasons for Google Business Profile Video Verification

  1. Increased Security
  2. To Confirm Physical Location
  3. Quality Control
  4. Recent Changes to the Listing
  5. Suspicious Activity
  6. Random Verification Checks
  7. Community Reports


We know it can be annoying when these search engines and platforms implement new features, but we have to keep playing the game. So, we’ve compiled a list of reasons why Google is requiring this new security measure. We hope it helps you feel a little less overwhelmed and ‘in the know.’



Let’s get to it…


Google Business Profile Video Verification

1. Increased Security:

Video verification is a more secure method than their previous traditional postcard and phone verification methods. It helps prevent fraud and ensures that the business listing is created or managed by someone with access to the business location.

Increased verification security is crucial in ensuring the legitimacy and accuracy of a business listing. Video verification offers a higher level of security compared to traditional postcard and phone verification methods.

One key advantage of Google Business Profile video verification is its ability to effectively prevent fraud. With traditional methods, scammers and unethical individuals can easily manipulate the system by providing false addresses or using other people’s phones for verification. Video verification, on the other hand, requires the business owner or manager to appear on camera and verify their identity physically. This ensures that the person handling the business listing is indeed the authorized representative of the business and minimizes the risk of fraud.

Moreover, video verification guarantees that someone with access to the business location manages the business listing. In the past, postcard verification only required the recipient’s address, making it possible for individuals to control multiple listings without any physical presence at the locations. I’m sure you can imagine why this would present a problem in the wrong hands. With video verification, the process ensures that the business owner or manager is physically present at the business location, reinforcing the credibility of the listing.

By implementing video verification, businesses can maintain their online presence’s accuracy, integrity, and security.


2. To Confirm Physical Location:

Google uses video verification to confirm that the business is where it claims to be. This is crucial for maintaining the integrity of Google Maps and search results, ensuring users get accurate local business information.

Maintaining the integrity of Google Maps and search results is of utmost importance for both the searcher and local business owner. One critical aspect that contributes to maintaining this integrity is the ability to confirm the physical location of a business through this new Google Business Profile video verification method.

Google utilizes video verification as a crucial step to ensure that a business is actually located where it claims to be. This process involves the business owner providing Google with a video walkthrough of their physical location, verifying its authenticity. By implementing this verification method, Google prevents fraudulent or misleading information from being displayed on Google Maps and search results.

The significance of this process lies in its ability to provide accurate local business information to users. When individuals search for a specific business or service in their local area, they expect the information displayed on Google Maps to be trustworthy and reliable. Video verification helps guarantee that users receive precise and up-to-date information about a business’s location, ensuring an enhanced user experience.

By accurately verifying their physical location, businesses can gain more visibility to potential customers. More visibility automatically means a higher ranking. Users searching for businesses in their vicinity are more likely to find genuine, verified locations, thereby increasing foot traffic and potential sales.


3. Quality Control:

Video verification helps Google maintain high-quality standards for business listings. By visually confirming the business’s presence and operations, Google can improve the quality and reliability of the information presented to users.

Quality control is crucial for Google’s visibility and ranking because it ensures that users are provided with accurate and reliable information about businesses. When businesses undergo video verification, Google visually confirms their presence and operations, helping maintain high-quality standards for business listings.

Google values high standards because it aims to provide the best user experience possible. By verifying the accuracy of information through Google Business Profile video verification, Google can ensure that users are getting reliable information about businesses. This helps build trust between users and the search engine, enhancing their overall experience.

If quality is not paid attention to, it can have detrimental effects on both users and businesses. Users may end up with outdated or incorrect information about a business, leading to a negative experience. That, of course, will lead to the inevitable ‘Krusty Karen’ leaving a less-than-stellar review. For example, if a restaurant listing displays incorrect opening hours, users may arrive at the restaurant only to find it closed, resulting in frustration. An angry customer is one thing… a HANGRY customer is a whole new BEAST!

So, quality control, facilitated by video verification, plays an important role in improving the accuracy and reliability of business listings on Google. This helps provide users with a positive experience and ensures that businesses receive the visibility and rankings they deserve.


4. Recent Changes to the Listing:

If your business listing has recently changed, such as a change in location, name, or category, Google might request video verification to confirm these changes are legitimate.

Recent changes to your business listing, such as a change in location, name, or category, can have a significant impact on your online presence. It is crucial for businesses to provide video verification in such instances to prove the authenticity of these changes.

Video verification serves as a safeguard against nefarious individuals who may attempt to manipulate or misuse business listings for their own gains. By requiring businesses to submit video verification, Google ensures that only legitimate changes are implemented, preventing any fraudulent activities that could harm businesses and their customers.

Video verification acts as a powerful tool to protect businesses from potential scams or unauthorized changes. It adds an extra layer of security to the verification process, as videos provide visual evidence that the changes made to the listing are indeed legitimate. This helps in maintaining the accuracy and reliability of business information displayed on Google, ultimately benefiting both businesses and their customers.

When Google requests video verification for recent changes, it signals to users that the changes are being closely monitored and verified, instilling confidence that the business is legitimate and reliable. This level of transparency helps businesses establish a positive online reputation and can lead to increased customer trust and loyalty.


5. Suspicious Activity:

If Google detects any suspicious activity related to your business listing, such as multiple listings for the same location or unusual changes, it might request video verification as a precautionary measure to verify the business’s legitimacy.

Google Business Profile video verification is a powerful tool that can guard against suspicious activity and effectively prevent fraud, ultimately safeguarding your business and its reputation. This process adds an extra layer of security and ensures that only legitimate businesses are showcased on Google listings.

A suspicious activity trigger to Google can include instances where multiple listings for the same location are detected or when there are unusual changes to the listing’s information. These activities raise red flags for Google, indicating potential fraudulent behavior or attempts to manipulate the platform for unfair advantage.

By requesting video verification, Google aims to verify the authenticity and legitimacy of the business. This precautionary measure helps in weeding out fake businesses, misleading information, or attempts to spam the search results. Video verification allows businesses to showcase their physical location, providing visual evidence that the business exists at the claimed address. This helps build and maintain trust among potential customers and ensures accuracy in search results.


6. Random Verification Checks:

Sometimes, Google selects business listings at random for video verification as part of its routine checks to ensure the ongoing accuracy and reliability of the information in its database. Yeah, we know… this can be annoying.

Random verification is a tool Google uses to maintain the authenticity of local businesses. By selecting business listings at random for video verification, Google can ensure the ongoing accuracy and reliability of the information in its database.

One of the main benefits of random verification is the deterrence of fraudulent or inaccurate business information. By randomly selecting listings for verification, Google sends a clear message that it is actively monitoring and verifying the authenticity of local businesses. This deters those who may be tempted to create fake listings or manipulate their business information to gain an unfair advantage (do you know what YOUR COMPETITORS are up to?). With random verification, local businesses are more likely to provide accurate and genuine information, providing users with reliable search results.

Furthermore, random verification helps Google stay ahead of potential abuse or exploitation. By periodically selecting listings for verification, Google can detect any patterns or trends that may indicate fraudulent activities. This allows Google to take appropriate actions to address the issues and prevent further abuse.

Random verification is a proactive measure that Google takes to maintain the authenticity, accuracy, and reliability of its local business listings. By conducting video verifications at random, Google creates a level playing field for businesses and ensures that users receive trustworthy information when they search for local businesses.


7. Community Reports:

If other users or businesses report your listing as being inaccurate or fraudulent, Google may ask for video verification to investigate these claims and confirm the validity of your business.

Community Reports are a crucial aspect of Google’s effort to ensure accuracy and reliability in its listings. Users or businesses can report a listing if they suspect it to be inaccurate or fraudulent, giving Google an opportunity to investigate the claims and verify the validity of the reported business. This reporting mechanism not only helps Google maintain the quality of its listings but also allows users to trust the information they find on the platform. Below are three examples of situations where someone might report a listing:

1. Inaccurate business information:

A user may come across a listing that has incorrect information, such as the wrong address, phone number, or operating hours. In such cases, reporting the listing allows the community to help Google rectify the inaccuracies and prevent other users from being misled.

2. Suspicion of fraudulent activity:

Sometimes, a business listing might appear suspicious, possibly indicating fraudulent activity. For instance, if a listing claims to be a well-known brand or franchise but lacks credibility or consistency in its details, users or rival businesses might report it to Google. This helps protect consumers from potential scams and preserves the integrity of the platform.

3. Fake reviews or ratings:

Reputation management is crucial for businesses, and unfortunately, some resort to unethical practices such as creating fake positive reviews or engaging in review bombing. If users or rival businesses identify instances of fake reviews or ratings associated with a particular listing, they can report it to Google, prompting an investigation and potential action to maintain the credibility of the reviews section.



We are RebelFish Local and are here to help you with all your SEO needs.

Download our free resource for 5 Hacks That Will Get You On Page 1 Of Google today, and start climbing to the top of Google! 




Follow Us

Real People, Real Stories

Play Video
We save people from being lost on Google so your local audience can find you and buy your products or services, click the video to hear from people like you smiling about their success.