5 Ways to Optimize Your Google Business Profile (aka Google My Business Listing)

Hey, small business REBELS, we’re here with everything you need to know about your Google My Business Listing. Read on to learn how to set it up, optimize it, and compel your target audience to take action.


5 Ways to Optimize Your Google My Business Listing

  1. Setting up your Free Google My Business listing
  2. Choosing your secondary category
  3. Optimizing your Google My Business listing description
  4. Write a concise and compelling business description
  5. Use relevant keywords to improve search visibility




First, let’s cover the benefits of having your Google My Business listing.

Benefits of Having a Google My Business Listing

Google My Business (GMB) is a free tool offered by Google that helps small businesses manage their online presence and increase their authority in the digital world. It allows business owners to create and update their business profiles, making it easier for potential customers to find relevant information about their products or services.

Here are some of the key benefits that GMB provides:

1. Improved visibility: By creating a Google My Business listing, your business will show up on Google Maps and in local search results, increasing your visibility to potential customers who are searching for products or services in your area.

2. Accurate information: GMB ensures that your business information is accurate and up-to-date. You can provide contact details, opening hours, and website links, and you can even upload photos to showcase your products or premises.

3. Customer engagement: With GMB, you can respond to customer reviews, answer queries, and post updates to engage with your audience. This allows you to build a positive online reputation and establish trust with potential customers.

4. Insights and analytics: GMB provides valuable insights about your online presence, including the number of views, searches, and actions taken on your business profile. These analytics help you understand customer behavior and make informed decisions to improve your online strategy.

5. Increased website traffic: Your GMB listing includes a link to your website, helping to drive more traffic and potentially increase sales or conversions.

Google My Business offers numerous benefits for small businesses looking to strengthen their online presence and authority. Utilizing this powerful tool can improve visibility, engage with customers, drive website traffic, and ultimately grow your business in the digital space.


5 Ways to Optimize Your Google My Business Listing


1. Setting Up Your Free Google My Business Listing

Setting up your GMB will allow your business to appear in local search results and increase visibility to potential customers.

Here are the steps for setting up your profile:

1. Sign in to Google: If you already have a Google account, simply log in. If not, create a new account for your business.

2. Go to Google My Business: Visit the GMB homepage (Google My Business Profile Listing) and click “Manage now.”

3. Add your business: Enter your business name and address. If your business doesn’t have a physical location, you can select the option to hide the address.

4. Choose a category: Select the category that best represents your business. This helps Google understand what your business does and improves its search relevancy.

5. Provide accurate information: Fill in your business hours, contact details, website, and any other relevant information. Double-check everything for accuracy.

6. Verify your business: Google will verify your business through a postcard sent to your address or phone verification. Follow the instructions provided to complete the verification process.

Once your GMB profile is set up, regularly update it with new photos, posts, and customer reviews to further strengthen your online presence and authority. This will help potential customers find your business and increase your chances of success in the digital realm.



2. Choosing Your Secondary Category

Choosing secondary categories to specify your business type further can greatly benefit your online presence and authority. One primary category may not capture the full spectrum of services or products your small business offers. Yeah, we see you, OVERACHIEVING REBELS! We SEE you!

By selecting secondary categories, you can enhance your profile and ensure potential customers find you more easily.

Including secondary categories on online platforms such as Google My Business, Yelp, or industry-specific directories allows you to showcase the diverse range of services you provide. For example, if you own a restaurant that specializes in Italian cuisine but also offers catering services, choosing secondary categories like “Catering” or “Event Planning” can help potential customers find you when searching for those specific services.

Optimizing your online profile with secondary categories not only helps potential customers find you but it also boosts your authority in the industry. By highlighting your small business’s additional services or specialties, you position yourself as an expert in those areas. This can establish trust and credibility with your audience, further strengthening your online presence.

Choosing secondary categories allows you to showcase the full range of services you offer, ensuring potential customers can find you more easily. Additionally, it positions you as an industry expert, enhancing your credibility and helping you stand out from the competition. The SEO industry refers to that as ‘authority,’ and that’s the goal! So, don’t miss out on the opportunity to optimize your online profile with secondary categories and boost your business’s online authority.



3. Optimizing Your Google My Business Listing DESCRIPTION

Ready to STRENGTHEN your online presence?

Listen, we are RebelFish Local and as a small business owner, we know it is crucial to harness the power of the internet to establish a strong online presence and authority. One essential step in achieving this is optimizing your business description. While it may seem insignificant, an optimized business description can significantly impact your online visibility and credibility.

First and foremost, a well-crafted business description helps search engines understand what your business is all about. By incorporating relevant keywords and key phrases into your description, you increase the chances of being found by your potential customers when they search for products or services related to your industry. This keyword optimization not only boosts your visibility on search engine result pages but also enhances your chances of appearing in local business directories and review websites. How’s that for multitasking?

Furthermore, an optimized business description builds trust and credibility among your target audience. When potential customers come across your business online, a concise and engaging description that clearly outlines your unique selling points and expertise instantly captures their attention.

A compelling description creates a positive first impression, encouraging users to explore your website further or visit your physical store. Ultimately, a well-optimized business description helps differentiate your brand from competitors, presenting you as an authority in your industry. We’re going to talk more about how to write a compelling description next.

Optimizing your business description is an indispensable step for small business owners aiming to strengthen their online presence and authority. By carefully crafting a description that incorporates relevant keywords and highlights your unique selling points, you enhance your visibility and credibility and ultimately attract more customers to your business. So, take the time to refine your business description today and watch your online presence thrive!

Ready to learn more about crafting a killer description?

Let’s go…

4. Writing a Concise and Compelling Business Description

Writing a concise and compelling description of your business will prove invaluable in strengthening your online presence and authority. It provides potential customers with a clear understanding of what your business offers and why they should choose you.

Here are 7 tips to help you perfect your business description:

1. Start with a catchy headline: Grab your audience’s attention by highlighting a unique selling point or key aspect of your business in a concise and captivating headline.

2. Identify your target audience: Understand who your ideal customers are and tailor your description to speak directly to them. Use language and tone that resonates with your target market.

3. Describe your offerings: Clearly outline the products or services your business provides, focusing on their unique features and benefits. Highlight what sets your offerings apart from competitors.

4. Emphasize your expertise: Showcase your industry knowledge, experience, and qualifications. Establish yourself as an authority in your field to build trust with potential customers.

5. Highlight customer satisfaction: Include testimonials or success stories from happy customers. Sharing positive experiences can instill confidence in your business and encourage others to choose your products or services.

6. Be concise: Keep your description short and to the point. Use simple and straightforward language to effectively communicate your message without overwhelming the reader.

7. Include a call-to-action: Prompt potential customers to take the next step by providing clear instructions on how to engage with your business. Whether it’s visiting your website, calling for more information, or making a purchase, guide them towards desired actions.

By following these tips, you can craft a concise and compelling description that represents your business effectively, attracts your target audience, and establishes your online presence and authority.

Get to writing, fellow REBELS!



5. Use Relevant Keywords to Improve Search Visibility

For small businesses aiming to enhance their online presence and authority, utilizing keywords properly and strategically is of paramount importance. A well-executed keyword strategy can tremendously boost a business’s search visibility and drive more website traffic.

Keywords are the terms and phrases internet users enter into search engines when seeking information, products, or services. Incorporating relevant and industry-specific keywords throughout your website’s content increases the likelihood of matching these search queries and appearing in search engine results pages (SERPs).

Choosing the right keywords requires thorough research and understanding of your target audience. Start by identifying specific words or phrases that potential customers might use when searching for businesses like yours. Utilizing various keyword research tools, you can evaluate their search volumes, competitiveness, and relevancy to your business. So, take the time to brainstorm and do this research. It will pay off in spades!

Once you’ve identified the appropriate keywords, it’s vital to incorporate them strategically across your website. Include them naturally in page titles, headings, meta descriptions, image alt tags, URL slugs, and within the body of your content. However, avoid stuffing keywords excessively, as this can be frowned upon by search engines and result in penalties. ‘Frowned upon’ is actually a nice way to say it… But, Google knows when you’re ‘keyword stuffing,’ and it does NOT like this.

By incorporating relevant keywords into your website, you enhance your chances of ranking higher in search results. This increased visibility allows potential customers to find you more easily, thus strengthening your online presence and establishing your authority in your industry.

Investing time and effort into understanding and implementing a well-thought-out keyword strategy can significantly impact your business’s online success. So, start conducting extensive keyword research and designing an optimization plan today to drive more targeted traffic to your website and establish your brand as a trusted authority in your field.


RebelFish Local Founders
Robert & Liz, RebelFish Local CoFounders, doing local volunteer work.

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