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How do I Know if My Blog is SEO Optimized? Master the SEO Backend

Blogging for business is important. We’re often asked, “How do I know if my blog is SEO optimized?” Here’s a checklist for you to master the SEO backend of your blogs.

 

We’ve got the answers you need so you can increase your online ranking and get found by your target audience! Here is a breakdown of the tips we’ll cover in this article.

 

How do I Know if My Blog is SEO Optimized?

  1. Write About Topics People Are Searching For
  2. Optimize Your Title Tags
  3. Add Meta Descriptions
  4. Get the Search Intent Right
  5. Promote Your Blog Posts
  6. Create Quality Content
  7. Do On-Page SEO
  8. Make Your Blogs Easy to Read
  9. Monitor Technical SEO Issues
  10. Build Backlinks
  11. Update Older Content

 

 

First things first. Let’s cover some basics…

What Is Blog SEO?

Blog SEO is an increasingly important practice for businesses and website promoters looking to score higher organic search engine rankings and attract more targeted traffic, targeted being key here. By optimizing blogs for search engines, a website can increase its visibility in the digital market, driving more of its target audience to engage with its content. You’ll also do a lot for your online authority as Google will recognize you as a trusted source and reward you with more traffic.

The process of blog SEO revolves around performing keyword research – identifying relevant phrases that potential readers might type into Google – before creating quality content related to these keywords and optimizing it on-page. Additionally, backlink building plays a crucial role in blog SEO, as having links from other websites pointing back to a blog post indicates to search engine crawlers that it’s worth displaying prominently in their SERPs.

Effective blog SEO will ensure that a piece of content reaches more people interested in the subject matter while helping to make the most out of limited resources. You want to make money while saving time. That’s why you’re in business, right? The point is to get found, so implement the following tips, and you’ll be unstoppable.

 

Want to know why you’re not on page one of Google?  Follow this link to find out.

 

Time for the goodies you came for…

How do I Know if My Blog is SEO Optimized?

1. Write About Topics People Are Searching For

The first step in producing quality content for SEO is to identify topics that people are actively searching for online. Using tools like Google Trends, you can pinpoint popular phrases and keywords related to your industry that people have searched recently, giving you an idea of what topics will resonate with readers. As part of the keyword research process, it’s also important to understand how competitive certain terms or phrases are by using a tool like Google Adwords Keyword Planner.

Research your competition. What are they writing about? You’ll get a ton of great ideas just by doing this and be able to write about subjects that your competitors are covering.

Write about the answers to what your customers are asking regularly to semi-regularly. If you find yourself having to address and answer specific questions often, this can be helpful for all involved as it will provide the necessary and proper answers and save you some time having to repeat yourself constantly. Time is money!

 

2. Optimize Your Title Tags

Title tags are HTML elements that indicate the title of a web page to search engines as well as users who view the tab in their browser window. It’s important to include targeted keywords in your title tags, as this will help search engine crawlers identify what your blog post is about and index it accordingly. Including the primary keyword at the beginning of your title tag, as opposed to the end, is usually more effective for SEO purposes.

 

How do I know if my blog is SEO optimized

3. Add Meta Descriptions

Meta descriptions are HTML snippets that provide a summary of your web page content and can be used to influence the way it appears in SERPs. Writing meta descriptions with targeted keywords can help attract readers looking for information related to those terms when they search online.

 

They also serve as an opportunity to persuade users who already know about the topic of your blog post that it’s worth reading through, so make sure to craft compelling copy here. Have some fun here!

 

4. Get the Search Intent Right

When optimizing your blog for SEO, it’s important to understand the intent behind certain keywords. Ask yourself what type of content users are likely looking for if they type in those terms into a search engine – are they trying to find an answer to a question, an informative article on a topic, or a product comparison?

Again, research your competition here… you’ll start to see patterns you can use to plan and create fresh and on-brand content with your business.

Writing content that directly meets the needs of your target audience will be more effective than simply stuffing keywords into your blog post. Tap into your creativity and business mind, and have fun with this!

 

5. Promote Your Blog Posts

In addition to optimizing your blog posts for SEO purposes, it’s also important to promote them through other channels in order to ensure maximum visibility online.

Leverage social media platforms like Twitter and Facebook to share links to your latest blog articles, as well as personalize emails to subscribers. With email campaigns, you can choose to send out one email per blog to your subscribers, or you can create an entire campaign around a longer and more involved blog, sending 4-6 emails. This is a great way to stay top-of-mind with your customers.

Additionally, consider seeking out influencers who specialize in the same topic and ask them to share your content with their followers. In some cases, they may even be willing to guest post on your blog or collaborate on a piece of content together. Collaboration can be enormously beneficial for both parties.

Are you aware of your own awareness when it comes to meeting your customers or potential customers where they are? I know that was a mouth full… But it’s important to have this awareness when it comes to writing more effective content. To learn more, follow this link, 5 Levels Of Customer Awareness And Writing Better Emails.

 

6. Create Quality Content

Creating quality content is the most important step to making sure your blog is SEO-optimized. Writing informative, engaging, and original content that’s packed with relevant keywords and phrases (with that search intent in mind) will make it easier for search engines to index your page.

Producing content of a higher caliber will increase the chances of readers sharing the article with others, which can lead to an even larger pool of potential visitors. While you’re planning your content, it’s helpful to remember that you want to inspire others. Inspirational content is always more shareable and has a better chance of being circulated.

 

7. Do On-Page SEO

I know this seems repetitive since we covered some of this above. However, there are so many SEO terms, i.e., ‘on-page SEO,’ etc., that I always like to be as thorough as possible.

Optimizing your blog for SEO requires performing on-page SEO. This includes tasks like adding the right titles and meta descriptions, including images with relevant ALT tags, setting up an XML sitemap to make it easier for search engine crawlers to index your website’s content, and strategically using internal and external links throughout the post.

The more effort you put in when it comes to on-page SEO, the higher your blog will rank in SERPs.

 

 

8. Make Your Blogs Easy to Read

Nobody likes a messy aesthetic. Nobody.

It’s important to ensure your blogs are easy for readers to digest. Break up large chunks of text into manageable sections.

Use short sentences and paragraphs.

See what we’re doing here?

Okay, back to it…

Include images or videos to keep readers engaged.

Keeping your content organized and structured will make it easier for search engine crawlers to understand what your post is about and index it accordingly.

This is where the backend of a blogging platform like WordPress will come in handy. It will guide you with SEO suggestions and rank you based on the quality of your SEO.

 

9. Monitor Technical SEO Issues

Monitor technical SEO issues on your blog.

This includes checking for broken links, analyzing page speed loading times, ensuring pages are mobile-friendly, and checking for any crawl errors that may be preventing search engine crawlers from indexing your content. As soon as you identify a technical issue on your website, take the necessary steps to fix it right away in order to maintain its SEO optimization.

 

10. Build Backlinks

Another important SEO tactic for optimizing your blog is to build backlinks. Having other websites link to yours serves as a sort of “yes vote” in the eyes of search engines, indicating that your content is valuable and worth displaying in SERPs.

You can build links to your blog posts through guest blogging, submitting them to directories, or simply asking other bloggers or influencers in your industry for a link. It’s like building relationships that give you positive word-of-mouth advertising. This is worth your time!

 

11. Update Older Content

Finally, make sure to update older content on your blog from time to time. Keeping your content fresh is essential for SEO optimization and can help increase the visibility of your posts in search engine results pages.

Take the time to review and revamp older pieces of content, adding relevant keywords and ensuring all information is still accurate. Doing so will help to ensure your blog remains up-to-date and competitive with other online websites.

 

By following all these steps, you’ll be able to make sure your blog is properly optimized for SEO purposes. Remember that SEO is an ever-changing process, so it’s important to stay up-to-date with the latest trends and techniques in order to maximize the success of your blog.

We know that can be frustrating. It can be difficult to keep up with fast-changing technology. That’s why RebelFish Local does what we do. We stay on top of it, so you don’t have to. Schedule a call today, and we’ll start you with a free audit of your brick-and-mortar business so you know how your website currently performs.

If you know where you are starting from, it’s easier to make plans for where you want to be! Don’t wait. Think about where you could be in six months if you get started on this today.

 

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