A common question we hear is, “How does blogging help SEO?” RebelFish Local has some answers for you. Here are 4 ways writing a blog will help your marketing.
How does blogging help SEO?
1. Blogging keeps your site updated with fresh content.
2. Opportunities for internal linking.
3. Opportunities for backlinking.
4. Helps you connect with your target audience.
The fact is, content is KING, and there is gold to be found and claimed! Let’s cover why…
Blogging keeps your site updated with fresh content.
When encountering a website that hasn’t been updated in a long time, it is likely that trust in the information presented diminishes. The company it represents may have faced potential closure, or the website may be providing outdated or inaccurate information.
Google aims to provide searchers with up-to-date information. Websites that are regularly updated indicate to users that the website is active and provides new content. Additionally, frequent indexing of your website by search engine algorithms helps to maintain its visibility over time.
Updating your homepage frequently may not be necessary or a good business move. This is why a blog can be a practical tool for regularly adding new content to your website.
Opportunities for internal linking.
A significant aspect of SEO revolves around links, and internal links are relatively simple to obtain as you have the ability to create them yourself. Using internal links to point website users from one page to another is one of the easiest yet most overlooked SEO hacks you can put to use. Many business owners fail to do this and miss out on better rankings.
While there may be some good internal linking possibilities on the main pages of your website, the opportunities will expand significantly once you start publishing blog posts. The more blogs you write on specific and customer-related topics, the more opportunities you’ll have for organic internal links.
RebelFish Local has been at this for a long time. We know SEO, and we know what you need to look for if you’re thinking about hiring an SEO company for your marketing needs.
Each time you use an internal link, Google will better understand what your website pages are about. It’s algorithm will recognize you as a trusted source and will reward you with organic traffic. That’s what it’s all about!
Opportunities for backlinking.
The most difficult part of SEO is organically earning backlinks. These are links that come from outside sources. Quality backlinks will come from other trusted sources that are at least somewhat related to your content in some way.
Remember, Google (search engines in general) exists to match a searcher with a trusted and the most authoritative source. It’s your job to be as trustworthy and authoritative as possible, and you can accomplish this by creating quality content that is appealing to other trusted sources.
Whenever another business reads a blog that they consider to be valuable for their readers, they’ll link to your site so their readers can benefit. This is an external link to their site and a backlink to yours. The more trusted backlinks you can collect over time, the better your SEO and the higher your rankings on search engines.
HubSpot has found that companies that have a blog on their website earn up to 97% more inbound links. It just makes sense that more websites will link to that really helpful post you wrote about how to find the best Mother’s Day gift for a picky mom than to your homepage. source: Hostgator
Helps you connect with your target audience.
You’re in business for a reason. Your target customers need what you have, whether it’s a product or a service. So, write with that in mind. If it’s relevant, write about it. Write about it with the problems your customers have in mind so that you can offer the solution.
When your audience reads something that resonates with them, they’re likely to share it with others, which, in turn, drives more traffic to it. When you do this more and more, you’re much more likely to grow a following and add them to your email list. The more repeat readers you have will signal to search engines that you are someone to be trusted. The algorithms really like that!
This is all fantastic from an SEO standpoint, but ultimately what really matters is that you’re connecting to your target customers on the regular. A blog is a great way to make and maintain these connections.
Ready for more good stuff related to how blogging will help your SEO?
Let’s talk about strategy, topics, and categories…
If you’re blogging for business, you need to have a strategy. There is no need for perfection at the beginning, but having a plan is essential to your overall SEO strategy, which will help you target your ideal customers and keep them coming back.
What is a Good Blog Strategy?
Now, let’s talk about a solid blog strategy. First things first…
Know Your Audience
Who are you writing for? What topics are they interested in? Understanding your audience will help you create content that resonates with them.
Consistency is Key!
Set a schedule for when you’ll be posting, and stick to it. Whether it’s once a week or three times a week, just be consistent. Your readers will appreciate it.
Promote Your Blog
Use social media, guest posting, and collaborations to get your content out there. It’s a noisy world, so don’t be shy about promoting your awesome work.
Engage with your readers. Respond to comments, ask for feedback, and build a community. Your readers are what make your blog thrive, so show them some love!
What categories should I use for my blog?
Now you’re wondering what categories to use to organize your awesome content. Well, fear not because we’ve got some tips for you!
First off, think about what topics you’re passionate about and what you want to share with your audience. What do they want to know about? If you’re blogging for personal reasons, maybe you’re into fashion, food, travel, or fitness. These could be great starting points for creating categories. If you’re blogging for business, then think about the products and services your business offers and create categories that surround those things.
You could also consider the types of posts you want to write. Are you into storytelling? Then a “Personal Stories” or “Adventures” category could be perfect. Are you more of a how-to guru? Then “DIY” or “Tutorials” might be up your alley.
Think about what would make it easy for your readers to navigate your blog index and find the content they love.
Ultimately, the categories you choose should be a reflection of your business and what you offer your customers and clients. They should be a reflection of your expertise in specific areas. They should also make it easy for your readers to explore your content and keep coming back for more.
How do I choose a blog topic?
Choosing a blog topic is important because it’s what will keep your readers coming back for more.
Think about what you and your business are passionate about. What sets you on fire? What could you talk about for hours on end? That’s a great place to start. Write about things that you’re knowledgeable and excited about because that energy will translate to your readers.
Next, consider your audience. Who are they? What are they interested in? What problems do they need help solving? Your blog should be a resource for them, so make sure you’re addressing topics that will benefit them in some way.
And don’t be afraid to get creative! Sure, you could stick to the same old business-related topics, but mixing it up with some personal stories, behind-the-scenes peeks, or even some humor can really make your blog stand out.
Now when it comes to getting on page one of Google…
How do i choose a blog topic that will help my SERP ranking?
List potential blog topics that align with your business offerings and target audience interests based on keyword research and customer feedback.
– Consider addressing informational keywords to drive customer awareness and interest, as well as long-tail keywords to capture 70% of search traffic.
– Use SEO tools to analyze potential topics for keyword relevance and search volume.
– Keywords to include: blog topics, keyword research, informational keywords, long-tail keywords, SEO tools
Do blog categories help SEO?
You’re probably wondering if creating blog categories actually helps with SEO. Well, the short answer is: heck yeah it does!
Think of blog categories as your blog’s personal directory. When you categorize your posts, it helps search engines understand the structure of your website and makes it easier for them to crawl and index your content. This means that your awesome blog posts become more searchable and discoverable by your audience.
Not only that but having clear and organized categories also helps your readers navigate through your content more easily. It’s like finding your favorite book on a well-organized shelf at the library – super satisfying, right? This is way better than the Dewey decimal system!
So, in a nutshell, blog categories can help boost your SEO by improving your site’s structure and organization, making it more user-friendly, and increasing the chances of your content being found by search engines and readers alike. Plus, it just makes your blog come across as super professional and put-together. Win-win, right? So, go ahead and get those blog categories set up and start reaping the SEO benefits.
Get creative, have fun, and let your blog categories showcase the best of what you have to offer! Happy blogging!
We are RebelFish Local, and we’re here to help you with all your SEO needs. Download our free resource for 5 Hacks That Will Get You On Page 1 Of Google today, and start climbing to the top of Google!