Before doing advertising, social media marketing, or video marketing, you must have a solid foundation of local SEO and 5-star reviews coming in weekly. During the 14-day setup phase we implement our 5-Step LOCAL Process so that you have a strong foundation and within 9 to 12 months of us doing monthly services, you will be on Google for your top money keywords.

Step 1: Local Listings

First, we start with an audit to find out what current citations you have and if you have any citation issues. Then from that list, we analyze your competition, location, and industry then identify the most important citations to get.

Step 2: Optimize Google My Business Profile, Yelp, Facebook, and Apple Maps

We optimize the top directory listings to make sure your NAP (Name, Address, and Phone) are formatted properly. We will choose the right categories for your business. We also copywrite your about section to open a “story loop” that makes your customer want to go to your website. There are many ways to get penalized by Google but by filling out your listing correctly we make sure your page complies with Google’s guidelines to avoid being penalized. Furthermore, we fix subtle problems and crafty bugs like duplicate Google pages that hurt your ranking.

Step 3: Customer Reviews

We help you get more reviews from your customers by setting up a custom email campaign and connecting bi-directionally with your CRM, social media sites, help desk ticketing system and email system to capture testimonials and reviews. We monitor all your business listings and review sites for instant alert and reports. We share all your positive reviews out to social media sites and so much more like real-time streaming of your 4 and 5-star reviews to your website. We set up your staff with an easy invite dashboard to invite customers to review via text or email, we put the power of reviews back in your hands.

Step 4: Accelerate Visibility Through Website SEO

We do in-depth research and create a keyword report to decide which keyword to focus on first. Then we tune up your website to maximize your local visibility because getting visible in Google for local businesses requires some classic on-page SEO tactics. All websites are not created equal so we level the playing field because the quality of your website has become important to Google for local ranking. We can do it for you or we can tell your webmaster precisely what to do and fix on your website.

If you have a self-hosted WordPress website our team will post and SEO optimize your weekly blogs.

Step 5: Link Building Opportunities

We research link opportunities! You can earn links in different places with not much effort, but this step does take your involvement, but we do the hard part which is finding specific link opportunities. Getting other websites to link to your site is done through blogging. We write REALLY great content that is sharable and relatable so other blogs talk about it. We start with weekly blogs then move to monthly blogging but they are much longer and more in-depth. Google loves this!

We continue to do some of these steps on a monthly basis plus do more content building strategies like press releases, podcasting, YouTube videos, guest blogging, and creating “service area” website pages.

Your next step is to schedule a call & we will do a mini SEO audit.

So schedule a call.