How Do I Improve My Reputation Score? 5 Tips

my reputation score

“How do I improve my reputation score?” is a question we frequently receive. RebelFish Local has five tips for you. Read on REBELS!


How Do I Improve My Reputation Score? 5 Tips

  1. Assess Your Current Position
  2. Counting Stars
  3. Get Analytic
  4. Identify and Address the Culprits
  5. Make Your Plan


So, why is a good reputation score so important?

For those in states with health departments that use those big and bold window grades, we know we’d likely never walk into an establishment with a low grade. This is similar to how search engines feel about your business—at least how their algorithm feels about it. Yes, algorithms have feelings {insert eye roll}. They’re pretty high maintenance, and dealing with them can be daunting. Yeah, we said that! We’re not sorry.

But learning to hack the system is a one-at-a-time kind of thing, and we’re here to teach you how.

Let’s get to it…


my reputation score


Why is My Reputation Score so Important?

In today’s digital age, a business’s reputation score plays a crucial role in how potential customers perceive it.

A high reputation score equals authority in whichever space your business occupies.

With search engines becoming the go-to source for information, a strong online reputation can significantly impact a small business’s success. This article explains the importance of reputation scores and gives you some insightful tips on how small business owners can improve their scores to rank better on search engines.

When it comes to online reputation, search engines consider various factors to determine a business’s credibility and trustworthiness. A high reputation score not only boosts a business’s visibility on search engine result pages but also influences consumer decisions.

Research shows that nearly 90% of consumers read online reviews before making a purchase or selecting a service. Therefore, small business owners can no longer focus solely on traditional advertising and marketing strategies—they must pay attention to and actively manage their online reputation to thrive in today’s digital landscape.

A positive reputation score attracts potential customers and can lead to higher conversion rates and increased customer loyalty. When a business consistently receives positive reviews and feedback from satisfied customers, it establishes a solid foundation of trust. Customers are more likely to choose a business with a strong reputation over its competitors, as positive reviews act as endorsements from real people. Moreover, a good reputation score can positively impact a business’s search engine rankings, MAKING IT MORE VISIBLE to potential customers searching for related products or services.

The importance of reputation scores in the digital age cannot be overstated. A strong online reputation can significantly impact a small business’s success by enhancing visibility on search engines, attracting more customers, and fostering customer loyalty.


Assess Your Current Position

Start by evaluating your activity and engagement on various platforms. Are you proactive on social media, industry forums, and business directories? Take a moment to reflect on how often you post updates, share relevant information, and participate in conversations within the online community. Consistency is key!

Now, let’s talk keywords. When it comes to optimizing your online presence, make sure you include relevant keywords in your content. These keywords should be tailored to your industry and target audience to attract the right kind of attention.

Remember, improving your online reputation score is not just about being visible but also about providing value. So, take the time to engage with your audience, answer their questions, and address any concerns. Establishing yourself as a knowledgeable and trustworthy source will go a long way in improving your business’s reputation.

Assessing your current online presence is essential for any business looking to improve its reputation score and rank higher on search engines. So, go ahead and start evaluating your activity, engagement, and platforms. With a bit of effort and consistency, you’ll soon see positive results that will propel your business to new heights.


One of our latest articles will give you the first 8 of 16 total tips for increasing your online presence ——-> 8 Ways To Master Online Presence Management: SEO Checklist.

Counting Stars

Here are 4 top online platforms where you can check and better understand how you are perceived online. Before we get to this, we want to remind you that even if you currently lack ‘star power,’ you CAN and WILL improve your ratings with these tips! So, stop worrying and start the work.

Are you ready to count your stars?

Google My Business

This platform allows you to manage your business presence across Google, including your reputation score. You can enhance your online reputation by monitoring and responding to customer reviews.


Known as a go-to platform for customer reviews, Yelp provides businesses with a reputation score based on user feedback. You can boost your reputation score by actively engaging with customers and addressing their concerns.


With its vast user base, Facebook is an essential platform to monitor your online reputation. By checking your business’s page insights, you can gauge how customers perceive your brand and make necessary improvements.


TripAdvisor is a must-check platform for your reputation score if you operate in the hospitality or travel industry. Positive reviews on this platform can greatly impact your business’s visibility and trustworthiness.

Checking your reputation score on these online platforms will give you an overall understanding of how you are perceived by customers online. Remember, it’s not just about the score but also how you respond to customer feedback that can make a difference. So take the time to check these platforms, engage with customers, and improve your business’s online reputation.

Happy ranking, REBELS!



Get Analytic

One way to improve your reputation score is to analyze current customer feedback and reviews. Feedback and reviews are NOT a personal attack — though we know it can feel like this when all we’re doing is trying our best while wearing multiple hats on the daily.

Start by collecting customer reviews and feedback through various channels, such as social media, review websites, or even direct feedback forms. Take the time to read and analyze each review, paying attention to both positive and negative ones. This is NOT the time to judge yourself harshly or point fingers at those you’ve hired to do specific jobs. Instead, use your analytical mind to solve problems.

Customer surveys can also be a great tool for gathering valuable insights. You can ask specific questions about your products or services, customer satisfaction, and overall experience by conducting surveys. This will help you understand what areas of your business need improvement or what aspects are already performing well.

Remember, customer feedback is not just about getting a pat on the back; it’s about identifying areas for improvement. Pay close attention to negative feedback, as it can provide opportunities to rectify any issues and turn dissatisfied customers into brand advocates. <————- READ THAT AGAIN, REBELS. 

Positive feedback has its perks, too! Encourage satisfied customers to leave reviews and share their positive experiences. This can greatly impact your reputation by increasing trust and credibility with potential customers.

By analyzing customer feedback and reviews, you can gain valuable insights and identify areas for improvement. This will ultimately help you enhance your reputation, rank higher on search engines, and attract more customers. So, get started and watch your small business thrive!



Identify and Address the Culprits

Building trust and credibility takes time. That’s just the way it is. To improve your reputation score, it’s essential that you identify the culprits in specific areas.

The following are some areas you can focus on to make improvements that will enhance your business’s reputation score and ultimately boost your visibility in search engine results.

  • Monitor Online Reviews

Online reviews significantly impact your reputation score. Monitor review sites and social media platforms regularly to stay on top of customer feedback. Respond promptly and professionally to both positive and negative reviews, addressing any concerns or issues raised. By engaging with your customers, you demonstrate your commitment to their satisfaction, which can strengthen your online reputation.

  • Provide Excellent Customer Service

Delivering exceptional customer service is integral to enhancing your reputation score. Ensure that your staff is trained to handle customer inquiries and concerns professionally and efficiently. Go the extra mile to exceed customer expectations whenever possible. By consistently providing a positive experience, you will generate satisfied customers who are more likely to leave positive reviews and recommend your business to others.

Here’s a fun little customer service story…

I was recently working on a production in LA. We needed black runner mats for this particular job, so I headed to Lowe’s Home Improvement. After not being able to find pre-cut mats, I decided to go with the ones that needed in-store cutting. The employee helping me said the following three things: 

1. Unfortunately, the cutter isn’t very accurate, and he felt he needed to mention that.

2. He’d have to charge me for the number of mats I wanted prior to cutting them.

3. There are no returns after purchase. 

My response: “That sounds like a problem for corporate.”

Because here’s the thing. THAT IS A PROBLEM FOR CORPORATE! 

This poor guy… I did say it nicely because the fact of the matter is that this is just an employee trying to do the job he’s supposed to be able to do because, ideally, he’s been set up to succeed. Your employees can only do what they’ve been set up to do, and THAT’S ON YOU! 

I left with as many mats as I could get cut to the length I wanted that day because that was on ME, and I’m reasonably reasonable—usually. 

Okay, back to it…

  • Optimize Your Website

Another vital aspect of improving your reputation score is optimizing your website. Make sure it is user-friendly, fast-loading, and mobile responsive. Use relevant keywords throughout your website content to improve your search engine rankings. Consider adding testimonials or reviews page to showcase positive customer experiences. This builds trust and demonstrates your commitment to customer satisfaction.

  • Leverage Social Media

Utilize social media platforms to engage with your audience and build a strong online presence. Regularly post relevant and engaging content that showcases your industry expertise and highlights customer success stories. Encourage your customers to leave reviews and interact with your business on social media. You can boost your brand’s visibility and reputation by actively participating in social media communities.



Make Your Plan

First and foremost, monitoring online conversations about your business is crucial. Be proactive and stay on top of what people are saying. Utilize social media monitoring tools, Google Alerts, and other resources to keep a close eye on both positive and negative mentions. This way, you can promptly address any concerns or issues that may arise.

Plan Your Review Response Strategy

When you encounter negative comments or reviews, identify those that need immediate action. Respond promptly and professionally, offering a solution or clarification. Addressing these concerns publicly demonstrates your commitment to customer satisfaction. By addressing negativity head-on, you have the opportunity to rectify any issues and show potential customers that you genuinely care.

Do you want to maintain a consistent and effective response strategy? Develop a tone guide that outlines the tone and voice you want to convey when responding to consumers. This guide ensures that all team members are on the same page when engaging with customers, providing a cohesive and unified voice for your business. Consistency in your responses builds brand trust and helps establish your business as reliable.

Implementing these strategies and emphasizing monitoring conversations, taking immediate action, and developing a consistent tone guide will get you well on your way to improving your business’s reputation score.

Remember, it’s a continuous process, so keep an eye on online conversations, respond promptly and professionally, and maintain your consistent brand voice. With dedication and effort, your small business will flourish online and offline!


RebelFish Local Founders
Robert & Liz, RebelFish Local CoFounders, doing local volunteer work.

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