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Dr. Masha’s Podcast Journey
It was February, we were building a website and started working on our podcast launch strategy with a husband and wife team in Spain. A colleague from the StoryBrand Guide community referred them to us as soon as they hired her to write all the copy for her naturopathic doctor and hyperbaric oxygen chamber website. We ordered all the podcast equipment on Amazon and created “Podcast Studio In A Box” so everything could easily fit carryon luggage on a plane.
There was a conference with 20 ideal podcast interviews so Liz and Dr. Masha booked their flights. But then lockdowns started happening all over the world and we couldn’t meet in groups of more than 250.
Disappointed but still hopeful we created a new plan.
We all stayed positive and focused on building the website. But as the lockdown continued we all knew they needed updated copy and we needed to rethink the podcast strategy for this “new normal”.
After a few months she pivoted her brand marketing message.
Her website launched in August 2020.
Dr. Masha didn’t give up when things got tough. She has a team to encourage her and keep her on track to accomplish her goals and grow her business.
Her podcast “Hyperbaric Living” is launching in September 2020.