Whether you own an online business or a brick-and-mortar store, your website remains your best calling card. Since most people now search online before they buy something, your website should look its best.
But customers want more from your website than just a great look and feel. That’s where reviews come in. Adding reviews to your website can make a huge difference in your profits.
Don’t believe us? Here are five reasons to stream positive reviews into your website.
1. People Trust Positive Reviews
Even though it’s easier than ever to shop from the convenience of home, it doesn’t mean people always prefer to shop solely online. In fact, most people still want to visit a store and buy from a real person.
That’s because customers want to do business with people, not robots. And they want to do business with people they trust.
The more good reviews you have on your site, the more likely people are going to trust your store, making for a positive overall experience. But don’t take my word for it. Marketing surveys show that about 88% of people trust the reviews they read online.
2. Search Engines Love Online Reviews
It’s not just people who love online reviews, Google does too. Reviews make up around 8.9% of search ranking factors. While that doesn’t seem like much, the people reading the reviews do find them extremely important.
It’s not just the review itself that’s taken into account. Here are a few things search engines use to rank reviews:
- Quality
- Quantity
- Diversity of third-party sites
- Keywords within the text
3. Good Reviews Increase Your Sales Conversions
When a customer stands in a store and tries to decide between two products, they may not know what to buy. They simply don’t have any available feedback on what the user experience will be.
When they shop online or check product reviews, that same customer gains a better understanding of what to expect from that product. That alone can mean the difference between high sales and lackluster slumps.
4. Positive Reviews Act as Free Marketing
You can talk all day about how great your products and services are, but at the end of the day, it’s your opinion. And since you own the business, your opinion is biased.
But a customer writing a positive testimonial about your service or product is gold. Often, they can talk about their experience with the product or service in a way you can’t.
Even a 5-second video of a customer talking about their experience with your product can boost your sales. Not only that, but you can use their testimonials to market your product or service on social media.
5. Reviews Help You Communicate Better With Customers
Reviews, good or bad, are one way a customer can share their experience with you. If you’re a smart business person, you’re going to take each review seriously.
A bad review isn’t just about an angry person. It’s often an opportunity to learn how you can provide better service. So don’t be afraid of reviews, learn from them.
Today, more than ever, people’s opinion of your business means everything. So don’t wait, connect with us to start collecting reviews and building your brand.
