SEO For Solar Companies
SunState Solar - Albuquerque, NM
No One Likes Energy Bills!
When the pandemic caused lead volume to drop, SunState Solar made a bold decision: instead of cutting marketing, they doubled down.
By investing in a strategic, data-driven approach to SEO for solar companies, they were able to increase visibility, return to page one for major keywords, and rebuild a strong, predictable lead pipeline in Albuquerque, New Mexico.
Project Overview
Client
- SunState Solar
Location
- Albuquerque, NM
Involvement
- Local SEO
- Email Marketing Automation
- Blog Article Writing
- Review Capture Campaign
- Website Maintenance
Project Details
Three months into the pandemic, SunState Solar saw their incoming leads begin to slow. Like many solar companies, they faced uncertainty in the market and knew their pipeline could quickly dry up without consistent visibility.
Rather than pressing pause on marketing, they chose to move forward. That’s when we stepped in with a focused strategy centered on SEO for solar companies, designed to increase search visibility, capture high-intent traffic, and generate long-term growth.
We implemented a comprehensive local SEO strategy tailored to the Albuquerque market. This included optimizing their website for high-value residential solar keywords, publishing strategic blog content to capture search demand, launching a review capture campaign to strengthen local authority, and maintaining technical website performance.
In addition, we deployed email marketing automation to nurture leads and stay top-of-mind with prospects. Every tactic was built around one goal: ensuring SunState Solar ranked on page one when homeowners searched for solar installation in their area.
The results came faster than expected. SunState Solar achieved 55.44% visibility growth over competitors and generated 2,745 new searches in the last 90 days alone. Quarter over quarter, search growth increased by 14.13%, reinforcing the long-term impact of consistent SEO for solar companies. Most importantly, they returned to page one for their primary keywords, rebuilding a steady flow of qualified leads.
By choosing to invest in SEO instead of retreating, SunState Solar positioned themselves as a dominant solar provider in Albuquerque — proving that strategic SEO for solar companies isn’t just about rankings, but about protecting and growing revenue when it matters most.
Thoughts From The Client
“Love the traffic growth, got to page one for our major keywords and many others faster than we anticipated, very responsive!”
The Results
