Did you know that 89% of buyers use the search engines to make purchases?
Your business can benefit from an online presence.
This can be done with having a great website.
If you’re struggling to create an online reputation for your business, you may need some assistance.
We’ll show you some simple tricks to increase your online visibility.
What is Online Visibility?
Online visibility is how easily your customers, or potential customers, can find you online.
If you’re ranking high in search engine results, it’s easier for your customers to find you.
But how do you rank higher in search engines?
1. Use Keywords
Keywords are imperative when ranking high in Google searches.
Google ranks your website higher if you choose keywords specific to your business.
You’ll need to place these keywords in your website’s content. Things like blog posts, product pages, and other landing pages are great places to add keywords.
If you are unable to come up with keywords, Google does offer a tool you can use to help you generate ideal keywords.
2. Mobilize your Website
More and more local businesses are found by searching on a mobile phone.
If your website pops up on a local search, you want to make sure that it is optimized for mobile viewing.
Web sites that are not viewable on mobile phones can be difficult for customers to navigate.
This means that if your potential customers can’t view your website, they may look elsewhere for more convenience.
3. Create Blog Posts
Did you know that companies with blogs get 55% more traffic to their website than those who don’t?
If your business’ website doesn’t currently have a blog, you should reconsider.
Existing blogs should be constantly updated with new information for your customers.
Tailor the blog content to your business’ expertise. Customers will be more likely to view your business as credible.
You can also incorporate backlinks into your content that will generate higher rankings with Google.
You can also give your customers the option to share your blog posts on their social media platforms. Doing this will give you, even more, exposure.
4. Focus on Reviews
We’ve all done it.
We’ve searched for reviews before making a purchase to make sure other customers have been happy with their purchase.
This is the same case with your business. Customers rely on reviews to gauge the experiences of other customers.
You want to make sure that you’re getting great reviews.
Make sure to have your current customers leave reviews for you either on your website or external websites.
Conclusion
Nowadays, it’s imperative that you have an online presence.
Your online visibility depends on how you structure your website.
Make sure that you’re using keywords that drive your Google rankings higher.
You should also ensure that you are creating custom content that will mark your business as an expert in the field.
Your customers should leave reviews to let other potential customers know their positive experiences.
If you’re looking for other ways to improve your online visibility, you should reach out to a marketing professional.
