Thankfully, if you’re struggling to maintain your online presence or have no clue, you can simply pay a Local SEO company to take care of it for you.
The short answer is Yes, Local and National SEO is an on-going process. While it takes a lot of work to get off the ground initially and gain movement, in a few short months you’ll notice that your website’s ranking will start to improve.
Any business that sources most of its customers locally should leverage Local SEO. Many of those in the trades like Plumbers, restaurants, Doctors, Dentists, Lawyers, and local retail stores. They all would benefit from being ranked locally in Google’s search engine. If you have a physical address in a city and expect people to go there based on that location, your business needs local SEO.