Thankfully, if you’re struggling to maintain your online presence or have no clue, you can simply pay a Local SEO company to take care of it for you. But for that, quality comes with a price tag and you’ll get what you pay for. There’s usually an upfront set-up cost, and month to month fee depending on the package you choose with the company. Ideally, with a good SEO company, they should be utilizing a strategy that gives your website and service new reviews, citations, social media shares, and backlinks almost every month.
The short answer is Yes, Local and National SEO is an on-going process. While it takes a lot of work to get off the ground initially and gain movement, in a few short months you’ll notice that your website’s ranking will start to improve.
You will need a steady flow of positive reviews of your company coming into Google My Business, social media shares of your business and other social signals, a steady flow of new citations of your business around the internet and anything else positive about your business mentioned on the internet. The reason why you’ll continually need Local SEO and reputation services is simply because of the local competition in your geographic area.
Your type of business may have a lot of competing companies in the local and surrounding neighborhoods. Using an ongoing strategy of Local SEO for years to come will ensure that you have the edge over your competition.
Any business that sources most of its customers locally should leverage Local SEO. Many of those in the trades like Plumbers, restaurants, Doctors, Dentists, Lawyers, and local retail stores. They all would benefit from being ranked locally in Google’s search engine. If you have a physical address in a city and expect people to go there based on that location, your business needs local SEO.
Local SEO should not be confused with national SEO, where websites are trying to rank for a different string of keywords or search phrases and national SEO is expensive but is a valuable investment especially if you source your customers nationally or international.
For example, if you had a website that sold a nutritional coaching programs online and you shipped in the USA or globally, then you would want to rank for keywords like “nutritional coaching programs” or “nutritional coach” etc., if a brick and mortar business sells life coaching products and sourced most of their customers locally, then you’ll probably want to try local SEO and rank for keywords such as “nutritional coach North Park” for example.