Thankfully, if you’re struggling to maintain your online presence or have no clue, you can simply pay a Local SEO company to take care of it for you. But for that, quality comes with a price tag and you’ll get what you pay for. There’s usually an upfront set-up cost, and month to month fee depending on the package you choose with the company. Ideally, with a good SEO company, they should be utilizing a strategy that gives your website and service new reviews, citations, social media shares, and backlinks almost every month.
The short answer is Yes, Local and National SEO is an on-going process. While it takes a lot of work to get off the ground initially and gain movement, in a few short months you’ll notice that your website’s ranking will start to improve.
You will need a steady flow of positive reviews of your company coming into Google My Business, social media shares of your business and other social signals, a steady flow of new citations of your business around the internet and anything else positive about your business mentioned on the internet. The reason why you’ll continually need Local SEO and reputation services is simply because of the local competition in your geographic area.
Your type of business may have a lot of competing companies in the local and surrounding neighborhoods. Using an ongoing strategy of Local SEO for years to come will ensure that you have the edge over your competition.
To rank successfully on the first page of Google for your industry top keywords and maintain it for the long haul requires both a great local SEO agency, but is in combination with the business having a culture of customer service that rivals the competition. There are only 10 organic positions and 3 Google Maps positions, so there are only 13 spaces on page one of Google for any given keyword or search phrase. It is safe to say your competition wants to be on page one as well.
There are some determining factors to gain a successful ranking:
• The number of citations across different websites
• The number of reviews on Google My Business (and other sites)
• Is your website SEO friendly and is your GMB claimed & verified
Google takes into account a combination of the above factors, including backlinks to your website (other websites such as social media, news, other businesses linking to your website) to help determine your business’s ranking in the search engines. Perhaps the most obvious factor that carries the most weight is the number of positive reviews your business has on Google My Business and other review websites. If you want to know what sites you have reviews on currently, now this is a basic audit, we do an in-depth audit to find every possible site you are reviewed on or could be reviewed on for your industry. Do a search on Google for the name of your company + city and scan the first page or two and if you see stars under your name it is probably a review website like Yelp, Google Maps, Facebook, Yellow pages or a specific review site for your profession like Vitals which only reviews doctors.
Local SEO is a local geographic location for a city or area. If you understand basic SEO, then you know the importance of ranking in Google for specific keyword(s) or Search Phrase(s) that your customer is typing in that little search box on Google.
For example, if someone types into Google “Locksmith San Diego”, the top ranking websites for Locksmiths in San Diego would show up on page one. Apart from the Google Ads located at the top of the SERPs “Search Engine Results Page” where those businesses are paying per click, which is called PPC to get their website advertised at the top of Google. For example “Locksmith San Diego” you can see from the results below that Pop-A-Lock of San Diego are ranking on Page #1 of the search results of Google, and not paying advertising fees to do so. In fact, there are over 1,900 searches for Locksmith San Diego and it currently cost $23.17 per click (that comes out to $44k/month roughly) as of January 22nd, 2016.
If you operate a local brick and mortar business and have a physical storefront, you probably already know that your business needs a professionally designed website that requires Local SEO (Search Engine Optimization) and a process for how to get reviews from your customers. That is how you found this page to begin with =)
A lot of businesses lose sales to competitors that have spent considerable time and resources to push their online brand up the ranks on Google to drive more traffic to their business. More and more businesses are pushing to gain an online presence and visibility to get in front of a bigger potential audience to showcase their available services and products on Google.
The old model is you would go find the customer, the new model is the customer is finding your business and our communications evolves on the web, there is a growing opportunity to grab a much wider audience than ever before in history. For many brick and mortar business owners, local SEO and getting reviews from customers is mostly a confusing thing; what does “Local SEO” mean and does my business need it?