Attracting new dental patients is what every dental office needs. New clients are the backbone of any business, and you want to gain a growing customer base.
But how do you market? Is word of mouth and relying on current customers the best strategy? That was how many offices handled things in the past, but it’s different today.
Surely this has happened to you countless times – you visit a website, search through the products, and even place a few in your cart. Then you leave without paying. From this point on, you begin to see ads featuring the very items you had in your cart on just about every site you visit.
Consumers now spend more of their time online looking at a phone than they do a computer.
The problem for businesses is only 20% of consumers complete transactions on mobile devices.
It’s totally normal to feel confused by marketing strategies.
We all know that search engine marketing (SEM) is a tricky tactic. Many times it feels as though you’re putting all your eggs in one basket, and just hoping for the best.
It costs somewhere between 3 to 30 times more to generate a new customer than to make sales to an existing client.
