Any business that sources most of its customers locally should leverage Local SEO. Many of those in the trades like Plumbers, restaurants, Doctors, Dentists, Lawyers, and local retail stores. They all would benefit from being ranked locally in Google’s search engine. If you have a physical address in a city and expect people to go there based on that location, your business needs local SEO.
Local SEO should not be confused with national SEO, where websites are trying to rank for a different string of keywords or search phrases and national SEO is expensive but is a valuable investment especially if you source your customers nationally or international.
For example, if you had a website that sold a nutritional coaching programs online and you shipped in the USA or globally, then you would want to rank for keywords like “nutritional coaching programs” or “nutritional coach” etc., if a brick and mortar business sells life coaching products and sourced most of their customers locally, then you’ll probably want to try local SEO and rank for keywords such as “nutritional coach North Park” for example.