“What categories should I use for my blog?” This is a question we get frequently from business owners who choose to write their own content.
What Categories Should I Use For My Blog?
1. What is a blog category, and why are they important for your blog?
2. Blog category examples.
3. How To Choose The Perfect Blog Categories.
It can be daunting to have to make decision after decision about your website content and how to organize it. That’s why there are structures in place that have been time-tested, like wireframes for the overall structure of your website. But, within the website itself, you need a way to index and organize your blog content. This helps with SEO and makes your website more desirable as far as search engines are concerned, thereby earning you more organic traffic.
We’re going to get to the examples and some tips for you, but first…
What Is a Blog Category and Why Are They Important for Your Blog?
Do you want to organize your blog posts in a way that makes it easier for your readers to find what they’re looking for? Well, that’s where blog categories come in!
A blog category is like a folder that you can use to group similar blog posts together. For example, if you own a fashion boutique, you might have categories like “Trendy Looks,” “Accessories,” and “Style Tips.” Another way to think of a blog category is as a way to organize your blog posts into different topics or themes. This helps your readers easily find the content they are interested in. If you have a bakery, you might have categories like “Recipes,” “Baking Tips,” and “Local Events.” This makes it easier for your readers to navigate your site and find the content that interests them the most.
Not only do blog categories make your website more user-friendly, but they also help with SEO. Specific categories can improve the overall structure and hierarchy of your website, making it more user-friendly and easier for search engines to crawl and index. This can help improve your rankings and make it more likely for people to find your site when they’re searching for relevant topics.
So, if you’re serious about growing your blog and making it easier for your readers to find what they’re looking for, then using blog categories is a must! It’s a simple yet effective way to organize your content and improve the user experience on your website.
Blog Category Examples
HubSpot is a popular marketing and sales software widely known for its informative and engaging blog content. As a business owner who writes their own website blogs, it’s important to draw inspiration from successful companies like HubSpot.
HubSpot’s blog is filled with a wide range of categories that cover everything from digital marketing, sales strategies, customer service tips, and even company culture. For example, their blog categories include topics such as “Marketing,” “Sales,” “Service,” “Agency,” and “News & Trends.”
By exploring the diverse content of HubSpot’s blog, you can gain valuable insights and ideas for your own website blogs. Whether you’re looking for tips on improving your marketing efforts, closing more sales, or enhancing customer service, HubSpot’s blog provides a wealth of knowledge and inspiration.
Patagonia, a well-known outdoor clothing and gear company, is a great example for business owners who want to create engaging and informative blog content for their websites. With a focus on environmental issues, adventure, and outdoor activities, Patagonia provides a variety of blog categories that cater to their audience’s interests.
Some of Patagonia’s blog categories include “Environmentalism,” where they share information and stories related to their commitment to environmental conservation and sustainable practices. This category is great for business owners who want to showcase their company’s dedication to sustainable practices and eco-friendly initiatives.
Another category is “Adventure,” where they share inspiring stories and tips related to outdoor activities such as hiking, rock climbing, and surfing. This category is perfect for business owners who want to engage their audience with exciting and adventurous content related to their products or services.
3. The New Yorker
The New Yorker is a popular magazine that covers a wide range of topics, from current events and politics to literature and culture. Looking at The New Yorker’s blog categories can serve as a source of inspiration for you as well.
The New Yorker’s blog categories encompass a diverse array of subjects, providing something for everyone. For example, their “Culture” category covers topics like art, music, and film, offering thoughtful analysis and commentary on the latest trends and developments in the creative world. Meanwhile, “Books” features reviews, author interviews, and literary news.
The New Yorker’s “Politics” category delves into timely issues and provides in-depth analysis, offering insights that can inspire business owners to tackle current events from a fresh perspective in their own blogs.
Exploring The New Yorker’s blog categories will surely help you get some inspo for your blog categories.
Are you a female entrepreneur plagued with thoughts that you think could be limiting your success? You’re not alone! We partnered with a handful of women to conduct a study on this very subject.
We found this: Female entrepreneurs limit their business success because they hold beliefs that lead to small actions instead of big ones. Learn more — Limiting Beliefs List: 31 Beliefs That Limit Your Earning Potential.
Tips For Choosing The Perfect Blog Categories
1. Ask Questions About Your Blog
As a business owner, you know the importance of writing blogs for your website. But have you ever considered asking questions in your blog posts? It’s a great way to engage your audience and encourage them to think about the topic at hand.
When you ask questions in your blog, you’re inviting your readers to participate in the conversation. This can lead to more comments and discussion, which can boost your website’s engagement and visibility. Plus, it shows that you value your audience’s opinions and want to hear their thoughts.
When crafting your blog post, think about what questions you could pose to your readers. Whether it’s asking for their experiences, opinions, or advice, make sure the questions are relevant to the topic and encourage meaningful responses.
It’s a simple yet effective way to make your content more interactive and engaging for your audience and can serve as a point of inspiration for choosing your blog categories.
2. Let Your Readers Help You Decide
It’s essential to engage with your readers and make them feel like their opinions matter. One way to do this is by letting them help you decide on upcoming blog topics.
So, how can you do this? It’s simple! You can create a poll or survey on your website or social media platforms asking your audience what they would like to read about next. You can also encourage them to leave comments or send you direct messages with their suggestions.
Not only does this show your readers that you value their input, but it also gives you valuable insights into what topics are most interesting and relevant to your audience. Plus, it takes a bit of the guesswork out of deciding on future blog topics.
3. Look At Your History, And Prune
It’s important to keep your website up-to-date and relevant to your audience. One way to do this is by taking a look at your website’s history and pruning any outdated or irrelevant content.
Start by reviewing your older blog posts, product pages, or any other content on your website. Look for anything that might be outdated, no longer relevant, or doesn’t align with your current business goals. This could include old promotions, discontinued products, or outdated industry information.
Once you’ve identified the content that needs to go, it’s time to prune it from your website. This can involve removing old blog posts, updating product pages, or redirecting outdated content to more relevant pages on your website.
By pruning your website’s history, you can ensure that your audience is only seeing the most current and relevant content. This can help improve your website’s performance, user experience, and even your search engine rankings.
4. Consider Your Content
Consider your content carefully. Think about what your customers want to know and the kind of information that will keep them engaged. Your content should be informative and relevant and add value to the reader’s experience.
Consider writing about industry news, helpful tips and tricks, how-tos, and success stories. Be sure to keep your content fun and engaging, using a conversational tone that is also on-brand to connect with your audience. You can also include multimedia elements like images, videos, and infographics to make your blogs visually appealing.
Remember to optimize your content for search engines by including relevant keywords and metadata. This will help drive traffic to your website and improve your search engine rankings.
By considering your content thoughtfully and creating high-quality, engaging blogs, you can effectively attract and retain customers while showcasing your expertise in your industry. Keep this in mind as you continue to write and publish content on your website.
We are RebelFish Local, and we’re here to help you with all your SEO needs. Download our free resource for 5 Hacks That Will Get You On Page 1 Of Google today, and start climbing to the top of Google!