What is Online Visibility (And Why Does it Matter)?

Have you heard the term “online visibility” and have no clue what it means?

It may be more important to your business that you think. 81% of consumers do online research before making a big purchase. Wouldn’t it be nice if your site showed up when they did these searches?

Check out this guide to learn more about what online visibility is and why it matters for your business.

What Is Online Visibility?

What does visibility mean in terms of your online presence? When someone goes online and searches for something, you want them to be able to find you.

When your business is visible, your content is more likely to get shared. You will be the go-to resource when someone searches for answers to a problem.

So, the definition of visibility is your overall presence online. No matter how great your website is, if people can’t find you, it’s all for not.

Why Does It Matter?

There are over 10 billion Google searches performed every single month. Yes, over 10 billion! That’s a lot. It’s important to be as far up on the Google search results as possible.

People rarely go past page two or three, so if you aren’t near the top, it’s unlikely that your business is being seen. If you’re not visible, it will affect your profit. If you’re not making money, you will be very frustrated.

In today’s world, people are going to the internet more and more. They perform searches for things locally and nonlocally. Let’s say you’re a florist. If someone in your city searches for a local florist and you don’t show up in that search, you have automatically lost that opportunity for business.

When you have online visibility, you:

  • improve your credibility
  • gain more customers
  • gain more sales

Being visible online is vital to building your reputation and growing your business.

How to Improve Your Online Visibility?

It may seem daunting at first, but it’s totally possible to improve your online visibility. If you don’t already have a blog on your website, you need to start one today. You should also have a Google account and monitor your website’s analytics.

A few other tips on improving your visibility online:

  • publish new and valuable content regularly
  • use social media
  • use inbound and outbound links
  • hire professionals to help you

Search engines like valuable and relevant content. They also like it when you use both internal links to your own work as well as external links to other sites.

Get Your Business Found Online

In order to build your business online, you must increase your visibility online. You have two choices: try it on your own or hire someone who has a great track record of improving online visibility for business owners like you.

If you are ready to get your business found, contact us today and see how we can help you achieve your goals.


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