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Why a Mobile Website is Key for Small Businesses

If you’re running a small business without mobile website development, you’re missing out. Whether you’re selling a service or a product, a mobile website could impact your business.

When you consider building a website, you should be thinking about two websites. You should be developing one for desktop viewers and one for mobile users. Mobile-ready websites are developed differently than standard websites to improve the user experience.

Without both, you’re creating a poor experience for potential customers.

Other than experience, there are many benefits to a mobile-friendly website. We’ll go over the top reasons in this article.

Get Attention to Your Business

It’s safe to guess that as a small business owner, you want to get your business noticed. This means that you have to meet your customers where they’re at. Mobile is the hotspot.

In 2016, over 64% of the U.S. population used a smartphone. That number is expected to grow each year which means mobile is here to stay. Small and local businesses have to capitalize on this growing market if they plan to keep up.

Mobile devices have changed the way that consumers shop. Consumers can access various services with the press of a button. Without a mobile site for your business, you’re missing marketing opportunities.

Keep Your Online Audience

Be honest with yourself. Does your website only look good on desktop screens? If so, there’s a chance that potential customers are leaving your site without seeing what you have to offer. Worse, they could be going to your competition’s website instead.

Since mobile adoption is so high, users expect a quick and easy mobile viewing experience. They will exit a page that isn’t optimized for mobile.

Your website should load quickly, and be easy to navigate. Your content should be accessible with a few clicks. And most importantly, it should fit on their mobile screens.

Boost Your SEO

Consider this: If you don’t invest in mobile website development, you could be losing sales. If you read our article on SEO, you know that most consumers search for local businesses with a mobile phone.

When users search on their devices, don’t you want your business to come up front and center? If your local business doesn’t show up on the first page of major search engines, then you’re missing out on traffic.

Top search engines won’t give your business a high rank unless you have a mobile-friendly site. Recently, Google announced that they would favor websites with good mobile-user experience.

Having a mobile-friendly website helps everyone. The user gets a seamless online experience while you boost your search rankings.

Mobile Website Development in the Future

The best thing about mobile adoption is that it is just getting started. The benefits of having a mobile website will lead to more engagement, traffic, and sales.

It’s no secret that mobile devices have changed our lives. Let it change the way you do business, too. Give your website what it needs to continue moving forward 5 or 10 years from now.

Ask us how you can jump on the mobile bandwagon to keep your business thriving for years to come.

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