Local SEO vs. Traditional SEO: Key Differences

Local SEO vs. Traditional SEO

If you’re a local business owner trying to work out the difference between local SEO vs. traditional SEO, we’ve got you covered. Read on to learn how to boost your local presence and win more local customers.


Local SEO vs. Traditional SEO: Key Differences

  1. SEO vs. Local SEO: Key Differences
  2. What is SEO?
  3. Nature of a Traditional Search Result
  4. Nature of a Local Search Result
  5. Do SEO and Local SEO Affect Each Other?
  6. Using Service Area Pages to Boost Your Local SEO




Let’s talk about the key differences between these…

SEO vs. Local SEO: Key Differences

Are you ready to spill the tea on the differences between traditional SEO and local SEO? Let’s dive in! Traditional SEO focuses on improving a website’s visibility for all searchers, whether they’re down the street or across the globe. It targets a broad audience and uses tactics like keyword optimization, backlink building, and content marketing to climb those search engine rankings.

On the other hand, local SEO hones in on targeting local users and optimizing content for local keywords. It’s all about helping nearby folks find your business when they’re searching for products or services in their area. So, if you’re a small business or a brick-and-mortar store, local SEO is your jam!

So, the big difference here is the focus and target audience. The key distinction lies in the intended audience and the geographic focus.Traditional SEO casts a wide net, while local SEO zooms in on a particular radial local area.

Whether you’re trying to attract a global crowd or get the attention of your neighbors, knowing the difference between these two tactics can make a world of difference for your online visibility. And now that you’ve got the low down on SEO vs. Local SEO, you’re ready to slay the search engine game!


If you’re here reading up on the differences between local SEO vs. traditional SEO, you may already be familiar with SEO in general… but, just in case, here’s a short refresher.

What is SEO?

In the vast and ever-evolving world of digital marketing, two terms that often cause confusion are SEO and Local SEO. These terms both involve optimizing a website to rank higher in search engine results, but they have different focuses and strategies. Let’s dive into the world of SEO and Local SEO to uncover the key differences and help you understand which one is right for your business.

SEO stands for Search Engine Optimization, and it’s all about improving the visibility and ranking of a website in the organic (non-paid) search results of search engines like Google. This involves various strategies and techniques such as optimizing website content, building high-quality backlinks, and targeting relevant keywords to attract more traffic to the site. Overall, the goal of SEO is to increase a website’s visibility on a global or national scale, reaching a broader audience and driving more organic traffic to the site. So, if you’re a business looking to attract customers from all over the world or country, SEO is the way to go.




Nature of a Traditional Search Result

When you type a search term into Google, the results page can look like a crowded party, but don’t be overwhelmed! Let’s break it down. The traditional search result can include three main elements: paid ads, SERP features, and organic search results. Paid ads are those that companies pay for to appear at the top and bottom of the page, and they’re marked with an “Ad” icon. SERP features can vary based on the search query and may include things like featured snippets, knowledge panels, or local SEO 3-packs.

Featured snippets are where Google shows a brief answer to your search query right at the top, while local SEO 3-packs display local businesses related to your search term, complete with reviews and contact information. Organic search results are what most people think of when they hear “search results” – these are the regular website links that appear beneath the ads and SERP features. Understanding the anatomy of a traditional search result can help you navigate the crowded party of information that is the internet and find exactly what you’re looking for!


Traditional SEO Strategies

Traditional SEO strategies are aimed at optimizing websites for a global audience, with an emphasis on driving website traffic and sales on a national or even international scale. This involves spreading knowledge of the business and its offerings to a wider audience, and focusing on relevancy against global competition. Traditional SEO involves tactics such as keyword optimization, content marketing, link building, and technical optimization to improve website visibility and rankings in search engine results.

National SEO, on the other hand, is targeted at a specific geographic location or region. It involves optimizing a website to rank higher in local search results, and is essential for businesses that rely on local customers. National SEO strategies include local keyword targeting, creating and optimizing Google My Business listings, obtaining local citations, and managing online reviews.

National SEO campaigns often require a different approach and level of complexity compared to traditional SEO, as they need to build upon brand identity within a specific location. By understanding the differences between traditional SEO and national SEO, businesses can effectively tailor their strategies to reach their target audience, whether they are local or global.

Learn about 4 ways local marketing segmentation helps get more clients.


Local SEO vs. Traditional SEO

Nature of a Local Search Result

A local search result is like a treasure map that helps people find nearby businesses and services. In this digital age, local SEO is the magic spell that gets businesses to appear on this map. The components of a local search result include the local SEO 3-pack, which showcases the top three local businesses related to the search query, and Google Local Services, which features screened and verified businesses at the top of the search results. A typical local Google search result also includes a map, business information, reviews, and directions.

Local SEO is super important because it significantly impacts a business’s online visibility and success. When a business shows up in local search results, it can attract more foot traffic and customers. So, if a business wants to be seen by people in its area, local SEO is the secret ingredient for success.

So there you have it – the difference between SEO and local SEO is all about location, location, location!

Local SEO Strategies

While SEO focuses on getting your website to rank high in search engine results globally, local SEO is all about reaching those local searchers in your area. To do this, you’ll need to claim and optimize profiles on local listing sites, earn and manage reviews from local customers, add your business’s NAP (name, address, phone number) information to your site and local directories, and earn backlinks from local sources.

By implementing these local SEO strategies, you’ll improve your local search results and attract more nearby customers to your digital doorstep. So, don’t let your business get lost in the online wilderness – harness the power of local SEO and watch your local customer base grow!



Do SEO and Local SEO Affect Each Other?

SEO and local SEO may seem like two different beasts, but they actually have a lot in common. Both are crucial for increasing visibility and attracting potential customers to your business. When you focus on local SEO, you are also boosting your overall search visibility worldwide. This means that efforts to boost your local visibility can have a positive impact on your overall SEO strategy.

To improve both local and general SEO, it’s essential to research and incorporate target keywords into your business descriptions and high-quality content. By doing this, you can increase your chances of showing up in search results when potential customers are looking for the products or services you offer.

To track your local rankings and improve your local SEO game ahead of the competition, there are helpful tools like BiQ’s Keyword Intelligence and Grid My Business. These tools can provide valuable insights and data that can inform your local SEO strategy and help you stay ahead in the search engine rankings.

Ultimately, both SEO and local SEO go hand in hand, and by optimizing for both, you can maximize your business’s visibility and attract more customers to your digital doorstep.


Using Service Area Pages to Boost Your Local SEO

Are you looking to take your business to the next level and dominate the local search game? Well, look no further! Introducing the concept of using service area pages to skyrocket your local SEO and reach potential customers in specific locations.

By creating individual landing pages for each service area your business covers, you can tailor your content to resonate with local customers. How do you do this, you ask? It’s simple! Include local keywords, city names, and relevant content on each page to optimize for local search. For example, if you’re a landscaping company serving multiple cities, create landing pages that highlight your services in each specific location, using keywords like “best landscaping services in [city name]” to attract local traffic.

So, whether you’re a plumber, restaurant, or dog-walking service, don’t miss out on the opportunity to boost your local SEO with service area pages. It’s a game-changer! So, gear up, sprinkle those local keywords, and watch your business soar to the top of local search results. Cheers to local SEO success!


RebelFish Local Team

We are RebelFish Local, and here to help you with all your SEO needs. Download our free resource for 5 Hacks That Will Get You On Page 1 Of Google today, and start climbing to the top of Google! 



Follow Us

Real People, Real Stories

Play Video
We save people from being lost on Google so your local audience can find you and buy your products or services, click the video to hear from people like you smiling about their success.