What do all successful businesses have in common?
They put a lot of time and effort into developing SEO strategies that help their websites dominate the search results.
Now, you may be thinking: “I’m already using SEO strategies for my business. They’re working, but I’m definitely not dominating the results. How do you I do this?”
If your business is a small fish in a big pond, dominating the search results may seem impossible. But the size of your business doesn’t dictate how well you do in the rankings.
It’s all about implementing the right SEO tips and tricks to get those first page rankings.
We’re going to share with you the top SEO tips and tricks that are guaranteed to boost your rankings. You’ll probably be surprised at how simple some of these are.
1. Create Easy-to-Read Content
If you’ve already been engaging in SEO practices, then you know how important it is to churn out high-quality content on a regular basis.
But remember, no matter how sophisticated your product or service is, the content you are creating is for humans, not robots. To make your content as user-friendly as possible, it needs to be easy to read.
Now, this doesn’t mean you need to write like you’re talking to a child. But for it to be easy-to-read you should:
- Write in short paragraphs- 2-3 sentences long
- Throw in a one-sentence paragraph every so often
- Use bullet point lists
- Use images
- Use quotes
2. Make Your Content Interactive
Creating interactive content is a great way to reduce bounce rate.
What is bounce rate, exactly?
Bounce rate refers to someone coming to your site and then leaving without clicking on anything.
A good bounce rate is somewhere between 40%-55%. But, regardless if you are above or below average, you should always be looking to improve your site’s bounce rate.
And creating interactive content, such as videos, surveys, quizzes, and Slide-shares is a great way to do this.
3. Link Your Pages to One Another
Links are a great way to boost your ranking and creating links is a very simple process.
There are three kinds of links you should be including in your content. These are:
- Inbound links- links on other sites that link to your site
- External links- links on your site that link to other sites
- Internal links- links on your site that link to other pages on your site
Establishing relationships with other high-quality sites will help you with your inbound and external linking efforts. However, make sure you are practicing ethical link-building tactics, as Google will penalize you if you don’t.
4. Page Titles Deserve Attention
Often times, page titles, or title tags, get overlooked because they do not show up on the page itself.
However, title tags are the most noticeable part of your page in the search engine results. Many times, the page’s headline automatically gets set as the title tag. But you always have the option to adjust it to make it stand out.
In order to boost rankings you should make sure:
- every one of your pages has a unique title tag
- your title tags are enticing so people will want to click on them
- They offer accurate descriptions of each page
SEO Tips and Tricks: Wrap Up
Follow these tips and tricks and you will be well on your way to boosting your site’s ranking.
If you need some help implementing these tips or help with your overall SEO strategy, be sure to contact us today. We can help you develop your online presence so that your business continues to grow.