So you want to know about the best blogging styles and our favorite ways to write them? We’ve got your answers…
What Are The Best Blogging Styles RebelFish Local Has Used?
It can be daunting to repeatedly come up with fresh content for blogs and marketing. We’ve narrowed our favorite approaches of best blogging styles down to two with a bonus.
- Project 24
- They Ask, You Answer
- Bonus: StoryBrand Framework
In conjunction with the StoryBrand framework for developing a clear marketing message, we’ve found both approaches incredibly helpful from both a website traffic and customer service perspective.
Ready rebels? Let’s talk about the best blogging styles…
1. Project 24
The Project 24 System is an online training program from Income School, packed with resources and guidance to help you build a content-driven business. The program covers both blogging and YouTube, and focuses on finding the right niche and topics for content, learning the right execution, and publishing consistently. It offers step-by-step lessons on how to get started, helpful tips to keep the momentum going, and a member community where you can ask questions along the way.
Further insights from Project 24 include lessons on discovering blog topics people are actually searching for, keyword and audience research, writing posts that answer specific questions, and turning your content into income through ads, affiliate links and your own products.
All these learning materials are designed to give aspiring entrepreneurs the best start possible when it comes to launching their online businesses. The name comes from the goal of building a site that can replace your income within about 24 months, which makes it a long-term plan, not an overnight win.
RebelFish Local has been at this for a decade now, so we’re not newbies to marketing. So don’t make the mistake of thinking that Project 24 is just for those starting a business. We’ve found this program incredibly helpful and beneficial.
If you Google ‘how long does it take for a website to rank,’ you’ll often see 3 to 6 months. The data says it usually takes longer. Ahrefs found that only about 2% to 6% of newly published pages reach Google’s top 10 within a year, and the average #1 ranking page is 5 years old (Ahrefs). It will definitely take longer if you are competing with established brands and companies. But, if you remain committed to quality and consistency, it is possible to rank well with more time.
Project 24 is a complete system and one of the best blogging styles that will take you step by step through what you need to do in order to accomplish a high ranking.
Marketing tools for you to consider for better and more efficient content.
2. They Ask, You Answer
As a business owner, you’re at it day in and day out and, therefore, are familiar with the questions you get from your customers consistently. So, instead of using more and more of your time by answering each of them personally, why not put it in the form of content that you can use repeatedly?
This is especially helpful for the beginning of any transaction, when your potential customer has informational intent and is searching for basic information about your product or service.
This will save you a ton of time and help to filter out those who will not be an ‘ideal customer fit.’
They Ask, You Answer is a book and content marketing approach from Marcus Sheridan that has been transforming the way organizations market and sell their products and services. It’s now part of IMPACT’s Endless Customers System. The approach was designed to help businesses earn trust in digital sales and marketing by using customer questions as the foundation for their content.
By listening to the questions customers ask about their needs, concerns, and experiences, businesses gain valuable insights into their target audience and can tailor their approach to reaching them in an effective way. By answering the questions your business regularly receives, you’re putting the needs of your customers first and will help guide them more smoothly through the sales process.
The approach centers on the “Big 5” topics buyers research most: cost and pricing, problems, comparisons, reviews, and “best of” lists. Answering those honestly, even the uncomfortable ones like pricing, shows customers you have nothing to hide. By taking time to truly engage in conversation with customers online, organizations are much more likely to succeed in reaching their intended audience in a targeted, effective manner.
Moreover, once your answers are published, your sales team can send the same article to every customer who asks that question. This helps to save time and resources while still giving customers the detailed answers they’re looking for, and it fits perfectly with conversational search, where people type full questions into Google and AI tools.
At RebelFish Local, we’ve been loving this strategy and we consider it one of the best blogging styles. We often get the same questions from clients and potential clients, and we’ve loved the ability to send them the link to a blog that answers their specific question(s).
There’s no magic word count. Since we’re the expert in our field, we don’t limit ourselves. You’re the expert in your field too, so if you have the answer, share it in however many words you need. Just be sure to answer the question clearly near the top and make it relatable and easy to read and understand. Style matters!
3. Bonus: StoryBrand Framework
The StoryBrand Framework is an incredibly valuable tool for businesses looking to clarify their message and reach more customers. By understanding this framework’s seven steps, companies can successfully craft a message that resonates with their target audience in an effective and powerful way. The seven-part StoryBrand framework (also called the SB7 Framework) consists of: a character who wants something, has a problem, meets a guide, who gives them a plan, and calls them to action, that helps them avoid failure, and ends in success.
The StoryBrand Framework has become one of the go-to marketing tools for businesses of all sizes and is easily one of the best blogging styles available. Developed by Donald Miller, author of Building a StoryBrand, the tool helps business owners take a story-based approach to marketing and communication. The entire framework is based on the idea that customers should be placed at the center of a hero’s journey, enabling businesses to provide customers with an engaging narrative they can relate to.
Using this framework helps businesses create a simple story structure based on customer needs instead of product features. It puts your ideal customer at the center of their own story as they embark on a heroic journey to solve their problem with your help. Hint, hint… you’re the guide in this customer-centered journey.
This approach allows businesses to communicate immediate value and establish a connection with customers during the storytelling process. The guide portion of the StoryBrand Framework can also provide important details about products or services that can help move potential customers further down the funnel.
Once you understand each part of the 7-step process, you’ll have a clearer message and be able to structure it in such a way that resonates better with potential customers. This includes distinguishing your competition from your brand, introducing yourself as a guide for your consumers’ journey, showing what’s at stake if they don’t act, and more.
You will benefit from building trust and loyalty with your consumers if you map out this journey effectively. Each step provides clear guidance on how to craft an effective message that can make an instant impression on your target audience, helping build customer relationships from day one!
Ending with success reinforces the credibility and reliability of your business by showcasing how others have benefited from your solution. With these elements combined in one clear message, you’ll be well-equipped to grow your business. Want to see it in action? Check out these StoryBrand website examples.
Learn more about this framework for marketing and one of the best blogging styles out there by reading How Do You Use A StoryBrand BrandScript.
Okay, REBELS, get to your blogging. We’d love to know how you’re coming along… Tell us in the comments.
Robert & Liz, RebelFish Local CoFounders, doing local volunteer work.
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