The short answer is Yes, Local and National SEO is an on-going process. While it takes a lot of work to get off the ground initially and gain movement, in a few short months you’ll notice that your website’s ranking will start to improve.
You will need a steady flow of positive reviews of your company coming into Google My Business, social media shares of your business and other social signals, a steady flow of new citations of your business around the internet and anything else positive about your business mentioned on the internet. The reason why you’ll continually need Local SEO and reputation services is simply because of the local competition in your geographic area.
Your type of business may have a lot of competing companies in the local and surrounding neighborhoods. Using an ongoing strategy of Local SEO for years to come will ensure that you have the edge over your competition.