“Do I have to do local SEO?” Well, our answer is a resounding YES! We know how overwhelming it feels to take on something new. This is especially the case when you’re already wearing multiple hats as a business owner. We know it’s a lot.
We’re going to break it down for you so that you can at least start. Once you are on your way, it will get easier. We promise!
What is local SEO?
I’ve said it before, and I’ll say it again… while it can feel that Google is against us as business owners, it is not, and while I wouldn’t say it’s on the side of the business owner completely, it is on the side of the searcher. Google aims to create the best match for the online searcher to the most authoritative business in the area.
Local SEO is a technique used to enhance search engine visibility for businesses that have physical locations. Implementing local SEO best practices can lead to increased organic traffic from nearby customers.
Search engines use various signals such as local content, social profile pages, links, and online citations to generate relevant local results for users seeking information through local search.
These days, there are a ton of helpful tools that we love to use!
Do I Have To Do Local SEO?
The following statistics demonstrate the significant role that SEO plays in the success of local businesses.
According to Search Engine Roundtable, 46% of Google searches have “local intent.” This means they’re nearby and ready to buy!
According to RankRanger, approximately 29% of Google SERPs display a local pack in their results.
According to backlinko.com, 76% of consumers who search for local information on their phone end up visiting a store on the same day.
What does this mean for your business? It means that if you can get them through your door and deliver excellent customer service, you’ll likely earn their repeat business AND recommendations to friends and family in the area.
One Major Boost for Ranking
The FIRST thing that will help you boost your ranking is to optimize your Google My Business Profile. We preach this over and over again. We’re sick of hearing ourselves. But this will make a huge difference and should be number one on your to-do list. So, just do it already. If you’ve done it, then focus on improvement and polishing. If you’re Still Not Ranking On Goolge read this and put in the basic work. Then get to work on getting those reviews! It’s a step-by-step kind of thing, so don’t let yourself get overwhelmed.
Since the world’s most widely used search engine is constantly crawling around trying to match searchers with the most authoritative businesses to solve their problems. This gives you an immense opportunity to close in on that opportunity. Google sees these things all coming together and basically decides you’re the right business to point the searchers toward. The rest is up to you, you entrepreneurial genius!
Schedule a call with us today and we’ll get to work on an audit so that you know where you currently stand.