How do you structure a service page? We’ve got you. Read on for best practices and helpful information.
What is a Service Page and What is its Purpose?
A service page is a page on a website that provides information about the services offered by the site. It is used to inform visitors about what services are available, how they can be accessed, and any associated fees or conditions. Service pages are an important part of any website because they provide potential customers with the information they need to make an informed decision about whether or not to use the services your business offers.
What Do Your Prospects Want From Your Services Page?
Your prospects want to know what your services can do for them and why they should choose your business over other competitors. They want to understand how the service works, the associated fees or conditions, and any unique features that set your offerings apart from the competition. They also want to be able to trust in the quality of the service you provide, so it’s important to include customer testimonials to build credibility.
Are you confident with the messaging you’re using on your website and in your marketing collateral? It’s so important to make sure you get your message across properly so that when a potential customer lands on one of your pages, they know within seconds that you may be what they’re looking for. You may just be the answer with the solution to their problem(s). Once you have piqued their interest, you have the opportunity to speak more and close the deal.
If you’re writing your own copy for your website, it’s important to have a strategy that helps to clarify your message in a way that speaks to your potential customers. Here’s a 10 Point Copywriting Checklist to help you with that.
Okay, it’s time for more service page goodies…
Creating an effective service page requires careful thought and planning. The following tips will help you structure your service page in a way that is informative and easy to navigate, both of which aid in providing a positive user experience.
How Do You Structure A Service Page
Elements of a Quality Service page:
1. Start with a strong headline: Your headline should capture the visitor’s attention and let them know exactly what they are about to read.
2. Keep it organized: Use headings and subheadings to break up the information into easily digestible chunks. This will make it easier for visitors to quickly scan and find the information they need. There’s nothing that contributes more to a high bounce rate than a disorganized and difficult-to-navigate website page.
3. Provide detailed descriptions: Include detailed descriptions of the services you offer, as well as any associated fees or conditions. This will help potential customers understand what they are signing up for before they commit.
4. Highlight key features: Highlight any unique features or benefits of your services that may help to set them apart from other similar offerings. This means you MUST study your competition… sorry, not sorry!
5. Include customer testimonials: Testimonials from satisfied customers can help to build trust and credibility for your service page. This is the way to a more authoritative online presence.
6. Link to additional resources: If you have any helpful blog posts, videos, or other content related to the services you offer, be sure to link to them from your service page so visitors can easily find more information. Think of inbound and outbound links, all of which should contribute to boosting your online authority.
7. Make it visually appealing: Use visuals such as pictures and videos to make your service page more engaging and inviting for visitors. If you can afford to hire a photographer for the products and services you offer, that’s great! The more original and on-brand you can be, the better. If that’s not currently in your budget, that’s okay too. An iPhone is highly capable these days, so all you need is a decent eye for framing up quality shots.
Implement these best practices, and your service page should be easy to understand and navigate while also providing enough information for potential customers to make an informed decision.
How to Create a Service Page That Drives Conversions
Structuring your website’s service pages to drive conversions starts with creating an engaging and inviting page that provides potential customers with the information they need.
To do this, you will need to provide detailed descriptions of your services, highlight key features or benefits that set them apart from other options, include customer testimonials for credibility, link to additional resources for further exploration, and make the page visually appealing.
To ensure that your service page is effective, you must also consider how to make it easy for visitors to take action. Adding call-to-action (CTA) buttons or banners at the end of the page helps guide customers to where they need to go next, whether that’s signing up for a free trial or booking an appointment. Additionally, if you have any special promotions or discounts, now is the time to mention them.
By following these tips, you can create a service page that does more than inform – it will also drive conversions and provide your business with a strong online presence.
Good Services Page Examples
As promised, we’ve put together some examples of service pages that have been done well.
Wellness Center Service Page Example Example
The Desert Wellness Center website has a clean look, is organized, and easy to navigate. They offer several services and communicate their message well.
If you’re a potential customer and are still a little confused about what to do or where to start, they have a CTA that solves this.
Aesthetics Service Page
Revitalize Maui offers a number of services that fall under different categories. They’ve organized it well, and it is easy to navigate for a great user experience.
Revitalize Maui has done a great job breaking down each service to include all the information a customer wants to make the most informed decision.
They’ve included a CTA to find out more.
Accounting for Auto Repair Shops Service Page Example
Kaizencpas sure found itself a niche in servicing auto repair shops and restaurants.
They do a great job at providing visuals that manage client expectations. When a customer knows what to expect from the beginning, it’s difficult to go wrong.
Wouldn’t you like to know where your website’s SEO is doing well and how it can be improved? Let’s talk! Schedule your FREE RebelFish Local Audit for your brick-and-mortar business today to find out what you need to grow.