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Local Organic SEO: 5 Steps to Get On Page 1 of Google

Implementing Local Organic SEO

There are key differences between local SEO and local organic SEO. We’re here to break it down for you so you understand how to implement both if you’re going at it alone. Ready local business Rebel?

 

Local Organic SEO: 5 Steps to Get On Page 1 of Google

  1. Organic SEO v Local Organic SEO: What’s the Difference?
  2. What Is Local Search?
  3. What Is Organic Search?
  4. How Google Determines Local Ranking
  5. RebelFish Local Organic SEO: 5 Steps to Get On Page 1 of Google

 

A lot of local businesses struggle with getting found on Google. We’ve created a 5-Step LOCAL process that helps drive more traffic to your website so that more people walk through your front door and you hear the sound of Cha-Ching as your business grows.

While our company, RebelFish Local, focuses on local SEO, we use our knowledge to blend local SEO with organic SEO, which results in local organic SEO killer results.

You may be a competent marketer by now, familiar with all things SEO, but just in case you’re an SEO rookie, let’s cover some of the basics.

 

5 Step SEO Process

 

Organic SEO v Local Organic SEO: What’s the Difference?

Hey there, fellow Rebel! So you’ve heard the terms “organic SEO” and “local SEO” thrown around, but what’s the difference? Let’s break it down in a fun and easy way.

Organic SEO is all about optimizing your website to rank higher in search engine results pages (SERPs) on a national or global scale. It’s like trying to win the gold medal at the Olympics – you want to be the best in the world. This involves creating high-quality content, using relevant keywords, and obtaining backlinks from reputable sites.

On the other hand, local SEO is more like competing in your hometown’s talent show. It focuses on optimizing your online presence to attract local customers. This includes optimizing your Google My Business profile, getting listed in local directories, and earning reviews from happy customers in your area.

In a nutshell, organic SEO targets a broader audience, while local SEO hones in on attracting customers in a specific geographical location. Both are important for a well-rounded SEO strategy, so don’t neglect either one!

Now, as stated above, while RebelFish Local can do organic SEO, we specialize in local SEO, as our name implies. We can get you to page one of Google!

 

What Is Local Search?

Let’s talk about local search. When you type something into Google like “best pizza near me” or “plumber in my area,” you’re using local search. It’s all about finding businesses, services, and information that are nearby.

Local search is super important for small businesses because it helps them reach customers in their area. You want to make sure your website shows up when people in your area are looking for what you offer.

To improve your local search rankings, you’ll need to focus on things like optimizing your website with local keywords, claiming and updating your Google My Business listing, and getting listed in local directories. You’ll also want to encourage your happy customers to leave reviews, as those can really help your local search visibility.

To boost your local SEO game, you’ll need to make sure your business information is consistent across all online platforms, like Google My Business, Yelp, and other directories. You also need to include keywords related to your location and industry on your website and in your content.

Expert SEO Tip – If you’re in an area or neighborhood that has a nickname, you want to make sure to use that keyword in your content and on your website pages. For example: Did you know locals in Santa Barbara, California, call it The American Riviera? If you’ve been there, you’ll know it’s aptly named. This is due to its architecture, local culture, and heritage, including its wine and swanky foodie scene.

So then, if you’re a bakery in Santa Barbara that specializes in French pastries, you need to include something like “the best French pastries in the American Riviera” in your content as keywords.

 

What Is Organic Search?

 

What Is Organic Search?

Organic search is like the holy grail of SEO. It’s the magic behind getting your website to show up in search results without having to pay for ads. When you type something into Google, and a bunch of results pop up, the ones that aren’t marked as ads are the organic search results.

So, how does Google decide which websites to show in those coveted spots? It all comes down to keywords, quality content, and a whole bunch of other factors that Google’s super secret algorithm takes into consideration.

But here’s the thing – you can’t just stuff your website with keywords and call it a day. Google is smart, and it knows when you’re trying to game the system. You’ve got to put in the work to create top-notch content that people actually want to read and share.

The good news is that once you start ranking well in organic search, you can sit back and watch the traffic roll in without having to shell out big bucks for ads. Local organic SEO is like getting free advertising for your website!

 

How Google Determines Local Ranking

Google uses a bunch of fancy algorithms to determine local organic SEO rankings, and I’m here to break it down for you.

Here are the top factors Google uses to rank local businesses:

Relevance

How well does your business match the search intent and keywords used by the user

Distance

How close is your business to the location specified in the search?

Prominence

How well-known and trusted is your business? This can be influenced by things like online reviews, citations, and backlinks.

Google also takes into account the quality and quantity of your Google My Business listing, the accuracy of your business information across the web, and the presence of keywords in your business name. Oh, and let’s not forget about the importance of mobile-friendliness and the overall user experience of your website.

These are all things that RebelFish Local Organic SEO works on so that your business shows up on page 1 of Google.

 

RebelFish Local Organic SEO: 5 Steps to Get On Page 1 of Google

5 Steps to Get On Google

Are you ready to see what we can do for you?

LOCAL is our 5-step process that will get {{ YOUR BUSINESS }} to show up on Google Maps 3 Pack and Page 1 of Google.

We start with a sales call to make sure your business is a good fit for local organic SEO, and from there, we will send you an email proposal.

Once you accept the proposal for our local organic SEO process and pay for month 1, you’ll fill out the New Customer Intake Form. Then, we’ll send you your mini Google audit video, which is customized for YOUR BUSINESS, and our team will get to work.

 

5-Step LOCAL Organic SEO Process:

Here’s a short breakdown of our 5-step local organic SEO process for killer page one SERP ranking. Below, you’ll find more details regarding each of these steps and what you can expect during month 1 of being a RebelFish client.

L = Local Listings
O = Optimize Google Business Profile, Yelp, & Apple Maps
C = Customer Reviews
A = Accelerate Visibility With Website On-Page SEO
L = Link Building Opportunities

 

What you can expect during month 1: Local Organic SEO Strategy & Setup

What we need from you:

  • Everything will be in your Welcome Email. The invoice link and intake form. It should take less than 30 minutes to complete.

 

LOCAL Organic SEO Strategy & Setup Deliverables:

  • Full Local Citation Audit – This is the most crucial part and is the foundation of our local SEO strategy.
  • Includes 30 days of the monthly Local SEO
  • Setup up SEO monthly report emails
    • Tracking your keyword positions
    • Tracking your local pack positions
    • Tracking your private and public reviews
    • Tracking your site’s health
    • Google Analytics for SEO purposes
    • Google Search Console to help troubleshoot website issues and Google search results

 

L = Local Listings

  • Local Keyword Research – We audit against local competitors. We can see what keywords they are targeting.
  • Content Gap Analysis – We base this on your competitors, see what gets traffic, and develop your topical strategy.
  • Local Listings – We create and optimize up to 30 of your local listings based on their authority and our process.

 

O = Optimize Google Business Profile, Yelp, & Apple Maps

  • Optimize based on the local keyword audit.
  • This could include making sure NAP (name, address, phone number) is correct, picking the right industry categories, adding more photos, and filling out the profile 100%, as Liz teaches in our 5-Hacks That Will Get You on Page 1 of Google Mini Course.

 

C = Customer Reviews

  • Feedback & Review Capture System – We can install the new feedback page on your website to capture feedback, encourage public reviews, and display your positive reviews right on your site to build authority.
  • Dashboard – get feedback emails or text messages encouraging customers to leave a public review. You can send invites one at a time or in a campaign sequence to up to 100 customers daily.

 

A = Accelerate Visibility Through Website On-Page SEO

  • Website Technical Audit Report – You can give this audit report to your current web admin to tune up your site, or we can do it for you.
  • SEO optimize 5 pages that are most important to your Local SEO strategy.
  • Come up with 10 blog ideas with a title and intro summary.

 

L = Link Building Opportunities

  • Backlink Audit – We’ll take a look at all the links pointing to your website to make sure there aren’t any harmful ones.

 

Final Deliverable Email:

  • You’ll get an Excel spreadsheet
  • You’ll get a Loom video

 

So there you have it. The list of all the things the team at RebelFish Local Organic SEO does to get you a killer page 1 Google SERP ranking. We’ve helped local business owners achieve page 1 ranking for 10 years, and we’re only getting better.

 

RebelFish Local Founders
Robert & Liz, RebelFish Local CoFounders, doing local volunteer work.

We know you’re an accomplished entrepreneur and that you can go it alone. But why not at least see what leveraging an experienced and accomplished team can do for your local organic SEO needs? Schedule a call today, and we’ll get you on track to rank on page 1 of Google.

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