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What is Strategy and Marketing Consulting?

What is strategy and marketing consulting? Should you hire someone or DIY this kind of thing? We’ve got all your questions answered, including a DIY list for our Type A REBELS!

 

What is Strategy and Marketing Consulting?

  1. What is a strategic marketing consultant?
  2. What Does a Strategic Marketing Consultant Do?
  3. What Qualifications Does a Marketing Consultant Need?
  4. 5 Steps for DIY strategy and marketing consulting.

 

As a business owner, it can be difficult to shift your mind to think strategically. When you’re busy with all the tasks you must complete within a day, a week, and a month, it can feel overwhelming to plan effectively for the future. That’s where strategic marketing consulting can be a huge benefit.

But first, it’s important to know what to expect from your hired strategy and marketing consulting. What do they do? What can you expect, and what are the skills you should look for when hiring for this kind of position?

 

 

 

Let’s cover some basics…

What is Strategy and Marketing Consulting?

Hey there, small business owner! Have you ever heard of strategy and marketing consulting? Or a strategic marketing consultant? No? Well, let me break it down for you in a way that’s easy to understand.

A strategic marketing consultant is like having a super-savvy business buddy who helps you figure out the best ways to market your business. They’ll take a close look at your business goals, target audience, and competition to come up with a plan that will help you reach more customers and make more moolah.

These consultants are pros at thinking outside the box and coming up with creative ideas to make your business stand out. They can also help you with things like social media marketing, email campaigns, and customer retention strategies.

So, if you’re feeling a bit lost when it comes to marketing your business, a strategic marketing consultant might just be the missing piece to your puzzle. They’ll give you the expert advice and guidance you need to take your business to the next level.

So, don’t be afraid to reach out and get some help. It could be the best decision you make for your business!

 

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What Does a Strategic Marketing Consultant Do?

Ever wondered what a strategic marketing consultant does? Well, wonder no more because I’m here to give you the lowdown. You wouldn’t play a minor league hockey game without a plan, right? That’s what they do. They assess all the things, and then they create a plan specifically for your business.

Here are some of the things you can expect from your personal marketing guru.

  • They work with you to create a plan for business growth.
  • Can help you make sense of all the data and metrics for your business.
  • Understand consumer behavior and how it relates to your specific customers.
  • Analyze your current marketing efforts and create a plan to address what is and what isn’t working.
  • Identify your target audience.
  • Develop a killer marketing message that resonates with your target audience.
  • Figure out the best ways to reach your potential customers.
  • Keep an eye on your competition.
  • Stays up to date on the latest marketing trends.
  • Helps guide you in decision-making about where to invest your marketing budget.

 

 

What Qualifications Does a Marketing Consultant Need?

So, what qualifications should you look for when hiring for strategy and marketing consulting? We’ve got your back!

First off, a marketing consultant should have a solid understanding of marketing strategies and tactics. They should be able to develop a marketing plan that fits your business goals and budget.

Next, they should be up-to-date on the latest marketing trends and technologies. The marketing world is constantly evolving, so it’s important for your consultant to be on top of the latest and greatest.

A degree in marketing or a related field is a plus but not always necessary. Listen, we know plenty of people who’ve been able to work miracles with experience and some moxie. What’s most important is their experience in the field and a proven track record of success.

Good communication skills are also key. Your consultant should be able to explain their strategies and recommendations in a way that makes sense to you. After all, that shows an ability to understand and craft appropriate messaging.

And last but not least, they should be passionate about what they do. A great marketing consultant is always thinking of new ways to promote your business and boost your bottom line.

With the right qualifications, this hire can help take your business to the next level!

 

What should you be able to expect from a strategy and marketing consulting document?

In his book, No Bullsh*t Strategy, Alex M H Smith lists 4 things you should be able to expect from a strategy and marketing consulting document.

  1. Strategy Argument – Your reading of the market + Your plan + Why it will work.
  2. Strategy Statement – A short practical statement of the strategy in a nutshell.
  3. Implications – A list of key things we need to do to execute the strategy.
  4. Execution Flow – A suggested order and prioritization of the actions.

These are the things you should be able to expect from a consultant with a thoughtfully crafted strategic plan.

 

5 Steps for DIY strategy and marketing consulting.

If you’re not quite ready to hire someone for strategy and marketing consulting, here are 5 steps to DIY this process and get on your way.

Step 1: Know Your Niche – Figure out who your ideal clients are and what they need. The more specific, the better!

Step 2: Create Killer Content – Show off your expertise with blogs, videos, and social media posts that provide value to your potential clients.

Step 3: Build Your Network – Get out there and meet people! Networking events, industry conferences, and social media groups are all great places to connect with potential clients. Leverage those referrals and testimonials. Make sure to ask for referrals from your existing clients and collect testimonials from happy customers. These will both be great tools for you to use in your marketing efforts and build trust with potential clients.

Step 4: Offer Freebies – Everyone loves free stuff! Offer a free consultation, eBook, or webinar to show off what you can do. Developing a Lead Magnet is a fantastic way to reel in potential customers. A quality lead magnet offers something of value to potential customers. This will help you capture their attention and make them more likely to become paying clients.

Step 5: Follow Up – Don’t drop the ball after that first meeting or connection. Stay in touch and nurture those relationships to turn them into paying clients.

So there you have it – five simple steps to start bringing in clients consistently. Give it a try and see your business soar!

strategy and marketing consulting

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