“Think big.” “Dream big.” “Go big or go home.”
These are all common phrases that get thrown around in the business world. But, when it comes to local businesses, in order to think big, you first need to think small.
And by thinking small we mean you need to focus on your local buyers. One of the best ways to do this is by taking advantage of local SEO services.
What are local SEO services? And why exactly, does your small business need them?
We’ve got all of those answers in this article. Keep reading for more.
What Are Local SEO Services?
Thanks to smartphones and better all-around connectivity, local SEO has blown up in the last couple of years.
And although in some ways it’s quite similar to organic SEO, there are a number of distinctive differences.
With local SEO, you will be making use of search engines like Google just as you would for organic SEO. However, you will also be hyper-focused on making use of business directories such as Foursquare, Yelp, Google My Business and others to get your name out there.
You will also be making use of other strategies to attract a local audience such as providing localized content on your website and making use of online reviews.
So why do you need to focus on this? Why can’t you just implement regular ol’ SEO strategies? Let’s take a look at some of the top reasons.
1. Local Customers Look for Local Businesses on Desktop and Mobile
Remember back in the day when you used to page through the Yellow Pages to find a local business?
While some people still do that, (likely, the same people who still look in the paper for movie times) the numbers are getting smaller and smaller.
In fact, nearly 50 percent of Google searches conducted are local and 96 percent of people who use a PC conduct a local search.
Not tapping into this market means missing out on a big opportunity to connect with potential customers.
2. Local Search is Highly Targeted
Have you ever walked into a restaurant or store and left within seconds because it just wasn’t your scene?
This was probably frustrating for both you and the business owner.
Luckily, with local SEO, these mishaps happen far less frequently.
That is because when you implement local SEO services, you are able to better promote your business to local customers who are actually looking for your specific type of products and services.
In fact, 50 percent of people who conduct a local search on a smartphone visit the business within one day.
3. High Conversion Rates
When customers conduct a local search, often times one of the first things to show up is a local directory page (such as Google My Business or Yelp.)
If you have your correct business name, address, and contact info displayed on all the top directory pages (a local SEO strategy), customers are more likely to convert.
This is because you are making it easy for customers to find your business, find information about your business, and therefore make an informed decision about whether you have what they’re looking for.
Let’s Get the Ball Rolling
Making the decision to implement a new business strategy is always scary.
However, local SEO is one of those strategies you need to take advantage of in order to keep your business afloat.
But luckily, you don’t need to go at it alone. Contact us today and let’s discuss how we can help your local business thrive.