Surely this has happened to you countless times – you visit a website, search through the products, and even place a few in your cart. Then you leave without paying. From this point on, you begin to see ads featuring the very items you had in your cart on just about every site you visit.
This is called display remarketing. You’re being remarketed to by the brands you visited in the past few days. It’s an ingenious way to get prospects to come back and complete their purchases.
Using this alongside your email marketing can increase conversions.
Let’s look at five techniques you can start using today:
1. Select the Pages You Want to Retarget
Do you already know which products are your top selling? Then these should be on your list of pages to target in your display remarketing strategy.
You can do the same for seasonal products – those that sell more during certain times of the year. For instance, bathing suits during the summer. You may have a goal to boost your traffic to these pages during the warmer months.
2. Segment Your Display Remarking Campaigns
If you have an email campaign, then you know how effective this can be. Not all customers are the same, nor are they looking for the same thing.
For this reason, you should segment your display remarketing campaigns based on user intent. You can learn this by viewing how long the visitor is on the site, how many pages they view, and which pages they view.
Each segmented group should have their own call to actions. Keep a close eye on conversion rates to see which campaigns need tweaking.
3. Use Varying Ad Sizes and Copy
Ad networks offer various ad sizes. It’s a good idea to make use of them all. This way, your ads will show up on more sites within the ad network.
This strategy will broaden your reach while boosting traffic and conversions.
4. Focus More on Shopping Cart and Conversion Abandons
You have a higher chance of converting a person that made it to the shopping cart than someone who didn’t get past the first product page.
This way, your ads act more as a reminder of the items they already showed interest in. It’s always best to focus in on your warm and hot leads versus those that have yet to show a deep interest in your product.
5. Give Coupons to Repeat Visitors
Another way to get prospects to come back to your site after abandoning a product page or shopping cart is to give them discounts and coupons.
For instance, you can include a discounted rate in the ad you display to this segment to get them to return. You can do the same for your repeat visitors to keep them coming back. Eventually, they may grow into loyal customers.
Build Your Reputation and Visibility
Spreading the word about your brand isn’t difficult when you have a solid strategy in place. Besides using display remarketing, you should also have a local SEO plan in the works.
At RebelFish Local, we help build brand visibility and reputation using online reviews. If you need help in this area, contact us today!