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89% Google local business searches are done with a mobile phone now

While most marketers and business owners now understand the importance of having a mobile-friendly site, many aren’t aware of the differences between desktop and mobile search ranking factors.

They take a one-size-fits-all approach to optimizing both their mobile and desktop content — and then often only track desktop rankings. For marketers and business owners looking to rank for mobile search queries, this is a dangerous strategy.

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