Social monitoring is the best protection for your online reputation on social media.
But what is social monitoring?
Social monitoring, or social media monitoring, is the careful tracking of Internet reputation. This includes mentions, reviews, hashtags, or consumer questions. However, we live in a time that communication between consumer and company is more valued than ever.
The failure to keep up with social media channels can be absolutely devastating to a business. Therefore, the investment in brand reputation management is ideal.
Want to learn more? Read on.
The Need for Brand Reputation Protection
Brand reputation encompasses all of the interactions that consumers have with your brand. That happens often on social media.
83% of consumers report discovering a new product on social media at least on a monthly basis. Plus, 78% of Americans report glancing at the review section before making purchases. So, most consumers using social media as a key tool in purchasing decisions.
Now, imagine that out of the few most recent reviews for your business, they see one very unhappy customer remarking that the product was poorly made.
That is extremely likely to sway them away from your product. This is why it is important to engage negative reviewers online. Think of negative reviews and mentions as wildfire.
If left untouched, the problem could grow. Act quickly to stop it from becoming any larger.
Repeatedly ignoring customers advertises to them that you don’t care about their input. However, their input can often lead to higher payouts in the future.
How to Make Social Media Monitoring Work
Monitoring works mainly by finding and resolving negative reviews and input online.
Through special software, the data can is compiled and examined. This helps you to track social media analytics and brand reputation.
Google reviews, Yelp, Twitter, and Trip Advisor are some of the most important platforms to watch.
This isn’t completely about avoiding and eliminating negative reviews. It is about how your brand responds to the comments. Customers want to be heard more than anything else, regardless of what they have to say.
The number one rule of online monitoring is to speak like a real human. Nobody wants to feel like they got an automatic response. Encourage collaboration and engagement from your followers. Stay positive even in the midst of upset customers.
The goal isn’t to please everyone, but to show that you have a brand that cares.
Improve Your Revenue through Review Tracking
Online reviews are a key component in influencing what consumers decide to purchase.
At the end of the day, customers will trust each other before they trust you. This gives businesses of all sizes an opportunity to easily grow their profits if online tracking is done correctly.
Rebel Fish is a great tool and resource to use to build your online reputation.
Support your brand’s presence in an increasingly powerful way that has long-term effects on the success of your business. Invest in the review tracking experts.
What are your experiences with online reviews?
