There’s more to search engine optimization (SEO) than just keyword optimization. There are various other factors that play a role in the effectiveness of your SEO strategy.
For instance, you have to engage in off-page SEO to give your ranking and traffic a boost. Altogether, there are three areas you want to focus on: brand, content, and audience.
Let’s review five strategies you can use for your off-page SEO.
1. Provide Excellent Customer Service
When customers have a great experience with your brand, what do they do? They come back to you again and refer others to you. And what do they do when they have a bad experience? They write a negative review on Yelp and other review sites.
This is why it’s so important to have a great customer service team and strategy. This way, when prospects look up your business, they find more positive reviews than negative.
2. Build Relationships with Influencers
Another way you can boost traffic to your website is to connect with influencers in your industry. You can find and reach out to influencers using social media.
What’s great about building relationships with influencers is that you get access to their vast audience. Imagine being mentioned by an influencer with a half million followers, or them sharing your blog post on their channels.
The potential traffic you could receive is limitless.
3. Be Active on Social Media
Now, you don’t want to rely solely on influencers for media attention. You can do the same for your brand by building your presence on social media platforms. The key is to find out where your particular audience likes to hang out.
Then create brand pages on each. It’s necessary to engage with your audience more than you promote your products and services.
Brands with a following on social media are more likely to have loyal customers. These brand advocates can help spread visibility and brand recognition.
4. Join in on Conversations in Forums and Discussion Boards
Discussions are taking place all over the web, especially on forums and discussion boards. Adding this to your SEO strategy will help build up your brand.
Each comment you make on forums and QA boards are attached to your profile. This can include a link to your site to help drive traffic. You can also give helpful links to content on your blog.
Just don’t be spammy or you’ll get booted.
5. Write Guest Blog Posts
Here’s another way you can drive traffic back to your site. This is a clever way to attract visits from blogs similar to yours, but not direct competitors.
For instance, if you’re in the construction business, you can guest write for blogs about interior design. If you can guest write for blogs of influencers, even better.
Putting Together an Off-Page SEO Strategy
SEO strategies are all about helping build visibility for your brand. What better way to do that than with online reviews? This can, in turn, drive more qualified leads to your business.