5 Successful Ways Video Marketing Impacts Your Small Business
Almost 5 billion videos are watched on YouTube every day. For your business, that statistic could mean tremendous opportunity.
If you’re trying to maximize your marketing strategy and haven’t looked into video marketing, you need to start.
More and more people are looking to share videos online as opposed to lengthy articles. Consumer attention spans are shrinking rapidly and it’s now more important than ever for marketing materials to be visual and have an immediate impact.
There is no better way to accomplish this than with video marketing.
Our team of marketing experts put together this list of the top 5 ways a good video marketing campaign can impact your business!
1) Videos Are Made to Be Shared
Have you looked at your social media feed lately? If you’re like most people, you’re probably seeing a ton of visual media. That’s because consumer tastes are rapidly moving to visuals over text.
What that means for your marketing messaging is that a video will get more impressions. And if people like what they see, they’ll be more likely to share your video marketing material which means free additional views.
2) Search Engines Love Videos
If you have a webpage you’re trying to rank high in search engines, adding video elements to the page can increase its visibility over 50 times more than sites without videos.
Search engines look at websites using video and feel that they’re providing more ways for users to get the information they’re looking for. Anytime a search engine feels you’re making consumer experiences better they are more likely to send users your way!
3) Videos Make You Seem Authoritative
It’s hard to get a sense of a brand through text. With the amount of content there is online, the deeper the way you give users to understand who you are, the more likely they’ll be to trust you.
Videos give users a picture of what your brand is, who the people are behind it, and more.
In an online world where building connections is paramount to success, video helps businesses get ahead.
4) Video Leads to More Conversions
If you’re incorporating video into your marketing strategy, expect that users will be more likely to take action after watching them than with reading web copy. There are a variety of reasons for this…
Videos get more views and shares so the volume of people consuming your message goes up. Consequently, you see more conversions.
Video also makes understanding difficult concepts simple. That means more users will pick up what you’re putting down increasing the likelihood they’ll become customers.
No matter the reason, just remember – videos drive consumer action!
5) Videos Are Made for Mobile
Reading long blocks of text on mobile devices can be hard on the eyes. That’s a problem for many businesses that rely on text-based marking.
That’s because over 50% of internet users in developed countries are going online primarily on their mobile devices.
Videos are easy to consume no matter which device they’re viewed on. The fact that videos are platform agnostic means they will hold up in the face of the changing ways people engaging online.
Get Help with Your Video Marketing
Marketing is important to the success of all businesses and focusing on marketing with video can make you stand out from your competition.
Whether you’re looking to get more engagement, create mobile-friendly marketing, or increase your search engine rankings, video can help you achieve those ends and more.
If your a brick-and-motor business is looking to maximize your digital marketing efforts, our team at RebelFish Local can help!
RebelFish Local has been helping businesses burst through today’s online clutter and experience growth through our cutting-edge marketing techniques. If you’d like to find out more about how RebelFish can maximize your marketing efforts, contact us for a consultation!