Attracting new dental patients is what every dental office needs. New clients are the backbone of any business, and you want to gain a growing customer base.
But how do you market? Is word of mouth and relying on current customers the best strategy? That was how many offices handled things in the past, but it’s different today.
Here are some of the best ways to gain a new following of potential clients who want to visit your practice. Every method is online, allowing you to save money, while still reaching the masses.
Local SEO Helps Reach Your Target Client
Local SEO is a crucial part of reaching potential patients in your area. While typical SEO uses keywords that pertain to your business, local SEO adds a location in.
For folks that are trying to zoom in on dental offices in a specific location, this is particularly helpful, and something that can lead them to your website. Folks who look up keywords mentioned on your blog or site can also find the location you service.
This helps in gaining organic traffic. People that aren’t ready to use your services right away still keep you in mind for a later date.
There are more benefits than losses when using local SEO. If your website or blog isn’t using it, start today and notice an increase in local viewings.
Social Media Is a Simple Way to Gain New Dental Patients
Social media is a common way for folks to reach out and get in touch with a service or organization. Many find it easy enough to talk to someone through Facebook Messenger or another form of private communication.
Research shows that using the right platforms, along with a plan and proper engagement, builds trust. There are no limitations on how you can engage or what avenues you use.
Depending on the organization, successful businesses have used:
- Snapchat
Consider trying out different methods and get insight as to which one is most popular with your audience.
Quality Customer Reviews on Yelp Make a Difference
Many new dental patients are hesitant to try out a dentist office without having a better idea of how things get handled. This includes everything from the attitude of the dentist and how they treat patients, billing, and what sorts of procedures are options.
Yelp is a common place for many people to turn when learning about the quality of service a company offers. Yelp reviews make or break a business and show how your office stacks up against the competition.
If your dental office gets good reviews and interacts with both happy and dissatisfied patients, this shows your ability to rectify a situation and gives prospective patients further incentive to choose you when looking for a new dentist.
Let Us Help
If you’re looking for low-cost and simple ways to attract new dental patients, we’re here to help. We want your business to have success no matter what you do.
Contact us, and get in touch to discuss your needs today.
