Top 3 Things Missing From Dental a Practice’s Local Marketing
Looking to increase the number of patients in your dental practice?
Maybe you don’t have a dental practice marketing strategy in place or you’re looking to fill the gaps where your strategy is lacking.
While the dentist’s office might be the last place you expect to find innovation in marketing, the opportunities are limitless.
Read on to learn about the top 3 things missing from dental practice marketing and how you can implement them!
1. Paid Traffic
Many dental offices use social media and try a variety of dental SEO tips to grow their business.
However, these passive digital marketing strategies sometimes don’t bring in measurable results quickly.
By bringing online advertising into your marketing, you can get your dental practice in front of potential patients for a low cost.
For example, Facebook Advertising allows you to target your ideal patients by location, demographics, income, and more.
Google Adwords allows you to bid for certain keywords so that when patients are looking for dental services, your practice will appear at the top of search results.
2. An Irresistible Front End Offer
The catch about paid traffic is that businesses need to offer something of value to catch the prospective customer’s eye.
For example, on Facebook, a potential patient may not break their newsfeed scrolling habits for an ad that just says “check out our practice!”
Get creative with a front-end offer that will entice new customers. This is a huge part of a successful digital marketing strategy.
Offering a voucher for discounted services is a great way to start.
For example, you could offer a teeth cleaning and free x-rays to new customers who sign up with their name, email address, and phone number.
3. Solid Backend Processes
Online dental practice marketing wouldn’t be complete without backend processes that turn leads into customers.
One example of these types of processes is email marketing. When someone clicks to receive their discount voucher, a series of follow up emails can ensure that person actually schedules an appointment.
Backend processes can also be a little less tech-heavy. For example, prepare the office front desk to follow up with leads and previous patients. This is a great way to increase customer retention.
Have a firm understanding of how to upsell a patient. A simple teeth cleaning may not create a lot of revenue. Aim to increase your customer lifetime value.
Services like teeth whitening, fillings, crowns, fillings, and braces are all steps on a dentist value ladder.
Ready To Ramp Up Your Dental Practice Marketing?
Putting these 3 elements into place allow you to build ROI focused digital campaigns into your overall dental practice marketing strategy.
Don’t feel overwhelmed. Start slow and you can build a winning strategy that will bring new customers to your door!
Looking to partner with a team to grow your business and manage your reputation online? Contact us and we’ll be happy to help!