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Local SEO San Diego: Master SEO for Your Brick and Mortar

If you searched for ‘local SEO San Diego’ and it brought you here, that was the plan. Brick-and-mortar business owners are a different breed. You show up day after day, and you deserve to be able to target all the ideal customers in your area. Quality local SEO will help you do this, and RebelFish Local has the services and all the DIY answers for your business’s local SEO.

 

Local SEO San Diego: Master SEO for Your Brick and Mortar

The 3 areas you need to focus on i order to increase your local traffic, both online and in-store, are local SEO, content, and reviews.

1. Local SEO 

Local SEO will focus on targeting customers within a specific radius of your brick-and-mortar business.

2. Content

Your content must be fresh, original, and attractive to your target audience. Who are you trying to reach? What do they want and need to see in order to know that YOU have the solution to their problem?

3. Reviews

Stay on top of your reviews. Thank your customers for their positive reviews and have a strategy in place to address the negative reviews in a timely fashion.

 

Your marketing strategy should target and claim all the customers in your local area, and it should do so seamlessly. But how? Read on to learn more about each step of your marketing strategy.

 

local seo san diego

Local SEO

Local SEO is a key factor in helping businesses reach potential customers. With more and more people using search engines to find local services, local SEO has become important for any business wishing to stay competitive.

According to Ignitevisibility.com, 72% of searchers will select organic over a paid listing in the Google search engine results. This means that if your business does not appear at the top of the search engine, you’re highly likely to miss out on potential business.

As one of the most populous cities in the United States, San Diego has a large and vibrant online presence. With so much competition between businesses vying for attention, local SEO is essential if you want to be found by potential customers. Fortunately, optimizing your website for Google can help you rise above the competition and reach more people on the web.

Another helpful statistic from Ignitevisibility.com… Google controls 88.6% of the search market. This means you have to work toward being a trustworthy source that Google sees as a quality option for the customers you are trying to reach.

Optimizing a Google My Business profile is an important aspect of local SEO. This involves providing precise business details, such as the business address, contact number, and operating hours. A GMB profile also provides businesses with the ability to manage online reviews, which can have a significant impact on customer attraction and retention.

Other important factors of local SEO include building inbound links from reputable websites, using SEO tools to identify relevant keywords, and implementing a comprehensive reputation management strategy to address reviews and improve overall reputation.

Simply said, local SEO helps businesses connect with their target audience, boost their search rankings, and increase their online visibility in order to attract more local customers. Increasing your online traffic will inevitably lead to more foot traffic.

Head to this link to set up your Google My Business Profile and start to stand out among your local competitors. If you do only ONE thing today (other than running your business like a bada$$), get this done. If you already have one, head there anyway and make sure all your information is correct.

 

Content

We will never stop preaching about how important fresh and original content is for your overall marketing strategy. In order to stand out, you have to be original, and you have to keep it fresh. This can be a challenge, depending on your niche.

Writing blogs (you can call them articles if you want) is incredibly helpful.

According to Moz.com, 78% of consumers prefer to learn about a brand through articles rather than ads. Do you have any idea why this might be? We’ll tell you…

Google’s mission is to match a searcher with the most authoritative and trustworthy business. When you regularly post blogs that are relevant to your business and customer base, you are accomplishing the following:

 

  • It tells the Google bots that they need to pay attention to you.
  • It starts to build your authority in your particular space.
  • It sets you up as being or having the solution to the problems your customers face.
  • It keeps you top-of-mind for when your customers are ready to pull the trigger and ‘add to cart.’

 

What does this mean for your content? It means you must get to writing. Write about everything and anything that relates to your business and its services and products. Write these articles in a way that is on-brand for your business, appealing, and that will increase conversions by calling your readers (customers) to action.

 

 

Here’s some news for those of you who haven’t yet started your blogs… you still have to optimize them for SEO on the backend. Lucky for you, we have an article that can help with that. Click to learn more about How do I Know if my Blog is SEO Optimized?

 

 

Reviews

Reviews from your customers are vital for your business, but it can be a polarizing topic for some business owners, especially if you’ve found yourself on the receiving end of more than one negative review. People can be mean, but here are 5 things that can make asking for and getting reviews feel more purposeful.

 

Reputation

Customer reviews have the potential to greatly impact your company’s reputation and how the public perceives your products, services, business practices, and customer service. Having a high number of positive reviews can enhance a company’s social credibility and create favorable impressions on potential customers. Positive reviews help build trust and confidence among potential customers as they reflect the pleasant experiences others have had with your business, making them more comfortable making a purchase.

A combination of four-star and five-star reviews can be helpful in enhancing your reputation. When individuals only encounter five-star reviews on your website, they might doubt the legitimacy of those accounts. Reviews of a product or service can assist potential customers in making an informed purchasing decision, potentially increasing customer satisfaction.

 

Customer Engagement

Having a platform for customers to leave reviews can offer a constructive avenue for customers to interact with your business. This engagement is significant because customers who wish to write reviews for your products and services usually either feel a connection to your brand or possess pertinent information to share about their experience. Customer engagement can demonstrate the value of your business to potential shoppers and may incentivize new customers to try your products and services.

 

Business Improvement

Another reason why customer reviews are helpful is that they provide valuable insights for improving your business. Customers have the option to provide feedback and suggestions to enhance the shopping and buying experience or services offered by your company. This feedback provides insight into customer preferences and opportunities for improving the shopping experience for all customers.

Obtaining feedback from customers in your target audience is typically the most valuable for enhancing your business, as these shoppers already possess an interest in your market. Obtaining feedback from frequent customers who have made multiple purchases or visited your business multiple times is crucial in order to utilize their insights and make necessary adjustments to meet their expectations consistently.

 

Customer Relations

Customer reviews can be used to engage with customers and foster stronger relationships with them.

These types of interactions can have a positive impact on your relationships with customers and demonstrate to shoppers that you value their experiences with your business.

 

Brand Awareness

Customer reviews are valuable for raising brand awareness for your company.

When customers post reviews online, you have the option to showcase these reviews on your website, in targeted advertisements, and in social media posts that can be shared by customers with their friends.

Positive reviews can have a positive impact on your brand’s awareness and reputation, potentially attracting new customers and influencing their purchasing decisions.

 

Need some help and guidance in collecting reviews? Download our FREE GUIDE for all you need to know about getting and staying on top of your review game.

 

 

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