Owning a brick and mortar in today’s time is like playing Russian roulette. You never know when your time is up. Especially in the midst of major retail chains shutting down left and right.
It’s all about the survival of the fittest. Those that incorporate digital marketing into their strategies are more likely to succeed. If you have a product or service people want, you just need to get it in front of the right audience.
This is where local ads come into play. Local marketing is the bread and butter for local businesses everywhere. Don’t believe it? Fifty percent of consumers visit a shop within one day of conducting a local search.
So people who find your business online today are likely to come to your store tomorrow. If you’re able to reach a large portion of local consumers, you can beat the odds of closing up shop anytime soon.
But before you start thinking about the growth and profits, you have to get your ads on point. Keep reading to see how you can improve them.
Base Your Bids on Geographic Location
You want your ads to be as geo-specific as possible. To do this, you need to tweak your campaign. Simply have a larger portion of your ad budget going towards a particular geographic location. This is easy, effective and costs nothing.
Some begin with a 10% increase but feel free to test out different percentages. Select all the cities in the area you want to target and see how it goes.
Consider the Location Extension Feature
With this option, you’ll be able to make your ads larger and more in-depth. It also makes the ad hard to miss, since it has an “in your face” field of view.
Adding this feature will showcase your location on Google maps next to your ad. You can include multiple locations if needed.
Don’t Forget About the Call Extension
Make it as easy as possible for consumers to reach out to you. You can find this feature in the same area of the location extension. You add your phone number to the ad, allowing mobile users to contact you at the press of a button (or screen).
This is a feature you don’t want to overlook. Especially when 68% of smartphone users use the “get directions” and “call” buttons in ads.
Prevent Local Ads from Displaying in Wrong Places and Languages
If your website and audience are English-speaking only, then your ads need to display only in English. Also, ensure the city, region, and country are restricted. You don’t want your ads showing up outside of your target areas.
Learn More About Local Marketing
Local ads are just one way you can go about driving more traffic to your site.
If you’re worried about what people are seeing about your brand, request a free report on our site.
Together, we can help you get the good kind of visibility for your business. Contact us today to learn more!